About the Company

Mamaearth, an Indian natural skincare firm founded in 2016 by Ghazal and Varun Alagh, offers toxin-free products and is headquartered in Gurugram.

Issue Size

MamaEarth is planning to raise about 3 Billion rupees from this IPO

40% spent in marketing.

In FY22, it spent 391cr on advertising against revenue of 932cr. Analysts are calling this out to be way high!

 Mamaearth has been compared to NYKAA ZOMATO and PAYTM who have fallen more than 50% since their listing

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