About the Company

Mamaearth, an Indian natural skincare firm founded in 2016 by Ghazal and Varun Alagh, offers toxin-free products and is headquartered in Gurugram.

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Issue Size

MamaEarth is planning to raise about 3 Billion rupees from this IPO

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40% spent in marketing.

In FY22, it spent 391cr on advertising against revenue of 932cr. Analysts are calling this out to be way high!

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Mamaearth has been compared to NYKAA ZOMATO and PAYTM who have fallen more than 50% since their listing

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About the CompanyMamaearth, an Indian natural skincare firm founded in 2016 by Ghazal and Varun Alagh, offers toxin-free products and is headquartered in Gurugram.

Issue SizeMamaEarth is planning to raise about 3 Billion rupees from this IPO

40% spent in marketing.In FY22, it spent 391cr on advertising against revenue of 932cr. Analysts are calling this out to be way high!