New Insurance Business Plan Ather Energy plans to enter the auto insurance space by setting up a wholly owned subsidiary that will act as a corporate agent to offer insurance policies to customers
Focus on Customer Experience The move aims to simplify insurance buying and renewals for Ather EV owners, partnering with multiple insurers to provide tailored options
Steady Revenue Stream By bringing insurance distribution in-house, Ather hopes to build a steady, recurring revenue stream while leveraging its existing EV customer basees
Part of Bigger EV Ecosystem Strategy This initiative expands Ather’s EV ecosystem beyond scooters and charging to include insurance, improving the ownership journey and long-term engagement