Novus Loyalty Gains on Bagging ₹88 Cr Order from Central Bank of India 

Big Order Win 

Novus Loyalty Ltd surged after bagging an ₹88 crore order from Central Bank of India for implementing its enterprise loyalty and rewards management platform.

Significant Revenue Boost 

The ₹88 crore order is a transformative contract for Novus Loyalty, whose FY25 total revenue stood at ₹104.63 crore, making this deal nearly equal to a full year's revenue. 

Strong Banking Clientele 

Novus Loyalty already counts NPCI and IDFC Bank among its clients. It powered NPCI's 'nth Rewards' platform and built IDFC Bank's white-label loyalty program from scratch. 

Recently Listed on BSE SME 

Incorporated in 2011, Novus Loyalty is a technology-driven company providing loyalty and rewards solutions for industries like Fintech, Banking, E-commerce, FMCG, and Real Estate. It listed on BSE SME in March 2026. 

Global Ambitions Too 

Novus Loyalty recently won a USD 407,500 contract from Bank of Abyssinia, Ethiopia, for an Enterprise-Wide Loyalty Program Management Solution, reflecting its growing global footprint. 

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