PNC Signs Licensing Deal with Shemaroo Entertainment

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New Content Licensing Agreement

Pritish Nandy Communications Limited (PNC) has signed a deal with Shemaroo Entertainment to license satellite and digital rights of 18 film titles from its library

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Focus on Content Monetisation

The agreement is part of PNC’s strategy to monetise its film content across TV and digital platforms, increasing revenue from its media assets

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Strengthening Partnerships

Linking with a major content distributor like Shemaroo helps PNC expand its audience reach and commercial opportunities

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Why It Matters

This deal highlights how media companies are leveraging film libraries to unlock new digital and broadcast revenue streams

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More Pressure from Zepto IPO

Investor sentiment weakened further as quick commerce rival Zepto is expected to confidentially file draft IPO papers soon

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With Our Subscription Plans

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PNC Signs Licensing Deal with Shemaroo Entertainment

New Content Licensing AgreementPritish Nandy Communications Limited (PNC) has signed a deal with Shemaroo Entertainment to license satellite and digital rights of 18 film titles from its library

Focus on Content MonetisationThe agreement is part of PNC’s strategy to monetise its film content across TV and digital platforms, increasing revenue from its media assets

Strengthening Partnerships Linking with a major content distributor like Shemaroo helps PNC expand its audience reach and commercial opportunities

Why It MattersThis deal highlights how media companies are leveraging film libraries to unlock new digital and broadcast revenue streams

More Pressure from Zepto IPOInvestor sentiment weakened further as quick commerce rival Zepto is expected to confidentially file draft IPO papers soon