Maxposure Ltd IPO

About Maxposure Ltd

Maxposure Limited was incorporated on August 17, 2006 as `Maxposure Media Group India Private Limited', a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated August 17, 2006 issued by the Registrar of Companies, National Capital Territory of Delhi and Haryana. Subsequently, pursuant to a resolution passed by the Board of Directors in their meeting held on August 26, 2023 and by the Shareholders in their EGM held on October 9, 2023, the name of the Company was changed to `Maxposure Private Limited' and a fresh certificate of incorporation dated October 26, 2023 was issued by the Registrar of Companies, Delhi and Haryana at Delhi. Further, the Company was converted into a public limited company pursuant to a resolution passed by the Board of Directors in their meeting held on October 26, 2023 and by its Shareholders at an extraordinary general meeting held on October 27, 2023 and a fresh certificate of incorporation dated November 3, 2023 was issued by the Registrar of Companies, Delhi and Haryana at Delhi and consequently the name of the Company was changed to `Maxposure Limited'.

The Company operates in the media and entertainment industry including but not limited to in-flight entertainment, content marketing, technology and advertising. The global in-flight entertainment & connectivity market is projected to grow from $7.48 billion in 2023 to $21.03 billion by 2030, at a CAGR of 15.9%. Technological advancements in terms of wireless connectivity have enabled passengers to use personal electronic devices in airlines, consequently driving the growth of the industry. Over 70% of passengers on board use their own gadgets for entertainment, such as playing games, reading, watching movies or listening to music, which is one of the important factors driving the growth. The increase in passenger traffic will eventually lead to new aircraft procurements, creating more demand for aircraft IFES. The Asia-Pacific region accounted for 41% air passenger traffic growth, among the highest in the world, and the recent mega orders of aircrafts by the Indian airlines (IndiGo and Air India) is a testament to India's unprecedented growth potential in this sector. The content marketing market size is estimated at USD 263.09 billion in the current year and is expected to reach USD 523.45 billion in the next five years, registering a CAGR of 14.75%. One key trend that is propelling the growth in content marketing demand is digital transformation. Content marketing has become a vital tool to efficiently connect and engage with internet users using various distribution models. Companies are establishing their presence on different platforms, such as META (Facebook), Google, LinkedIn, etc and using them for brand building and marketing. The growing importance of brand awareness enhancement; the increasing number of media and entertainment channels, and rising demand for digital advertising solutions represent some of the key factors driving the market.

Maxposure is a diverse new-age media and entertainment company offering 360-degree services across multiple distribution platforms. Specialising in customised solutions, the house of Maxposure stands on four pillars: Inflight Entertainment, Content Marketing, Technology and Advertising. The Company through its long-standing experience and award-winning services has been able to diversify its offerings to include a wide spectrum of in-flight experiences, ranging from curated entertainment on IFE systems, on-board communication through hi-tech patented solutions, innovative inflight magazines, sampling on board, and strategic ambient advertising. Moreover, the Company also offers strategic and innovative advertisement platforms to an advertiser to target a flyer at every step of the journey starting from pre-boarding, on-board, and post-boarding. Generally, in order to stream content on-board, the airplane needs to have an in-built entertainment system however, in order to cater to low-budget airlines, the Company has devised a hardware solution, called `AeroHub', through which content can be streamed wirelessly on the personal devices of the passengers in a cost effective manner. The Company also offers content and digital marketing services for brand placement, growth and efficient audience engagement.

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