R K Swamy Ltd IPO
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R K Swamy Ltd IPO Details
Details
| Total Shares Offered | Offer to Public | Retail Max (Shares) | Pre Issue Promoters Holding | Exchange | Issue size |
|---|---|---|---|---|---|
| ₹ 147.07 L | ₹ 87 L | ₹ 14.45 L | ₹ 349.95 L | BSE | ₹ 423.56 Cr |
| IPO Open Date | Close Date | Lot Size | Min Investment | Issue Type | Listing Date |
| 04 Mar, 24 | 06 Mar, 24 | 50 | ₹ 13,500 | Book Building | 12 Mar, 24 |
R K Swamy Ltd IPO Dates
Details
| Sector | Type |
|---|---|
| Sector | Miscellaneous |
| Sub Sector | NA |
| Issue Type | Book Building |
Subscription Status
*Values are in Lakhs
| Investor Type | Subscription Times | Shares Offered* | Shares Bid* |
|---|---|---|---|
| QIB | 8.23x | 10834895 | 89203500 |
| NII | 34.36x | 2166979 | 74449950 |
| Retail | 34.03x | 1444653 | 49155300 |
| Employee | 2.78x | 260417 | 722900 |
| Total | 14.52x | 14706944 | 213531650 |
Subscription Status
Investor Type
QIB
NII
Retail
Employee
Total
*Values are in Lakhs
R K Swamy Ltd Financial Status
Income Statement
Balance Sheet
| Particulars (in Rs. Crores) | FY23 | FY22 | FY21 |
|---|---|---|---|
| Revenue from operations | 331.52 | 292.61 | 234.41 |
| EBITDA | 46.39 | 39.59 | 26.18 |
| PAT | 26.51 | 21.54 | 12.54 |
| Total Assets | 278.36 | 207.99 | 271.46 |
| Share Capital | 25.24 | 4.45 | 4.08 |
| Total Borrowings | 28.44 | 21.65 | 96.48 |
| Operating Activities (Net Cash) | 31.97 | 26.95 | 18.13 |
| Investing Activities (Net Cash) | 96.19 | 96.08 | 0.46 |
| Financing Activities (Net Cash) | 28.44 | 21.65 | 96.48 |
| Net Cashflow | 150.77 | 7.25 | 24.65 |
Particulars (in Rs. Crores)
Revenue from operations
EBITDA
PAT
Total Assets
Share Capital
Total Borrowings
Operating Activities (Net Cash)
Investing Activities (Net Cash)
Financing Activities (Net Cash)
Net Cashflow
About R K Swamy Ltd
R K Swamy Ltd was incorporated as R. K. Swamy Advertising Associates Private Limited on February 16, 1973, as a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation granted by the Registrar of Companies, Tamil Nadu at Madras. On September 11, 1990, a fresh certificate of incorporation was issued by the Registrar of Companies, Tamil Nadu at Madras, pursuant to change of name of the Company to R. K. Swamy BBDO Advertising Private Limited. On April 01, 1997, the Company became a deemed public limited company under section 43-A(2) of the Companies Act, 1956 and consequently the name of the company was changed to R. K. Swamy BBDO Advertising Limited. On March 26, 2001, the name of the company was changed to R. K. Swamy BBDO Advertising Private Limited under section 43-A(2A) of the Companies Act,1956, pursuant to an amendment to the Companies Act 1956 with respect to deemed public company. On February 21, 2005, a fresh Certificate of Incorporation issued by the Registrar of Companies, Tamil Nadu at Chennai (RoC), pursuant to change of the company name to R. K. Swamy BBDO Private Limited. On June 21, 2022, a fresh Certificate of Incorporation was issued by the RoC, pursuant to change of name of the Company to R K Swamy Private Limited. Pursuant to the conversion of the Company into a public limited company and as approved by its Board on June 16, 2023, and a special resolution passed by its Shareholders on July 3, 2023, the name of the Company was changed to R K Swamy Limited, and the RoC issued a fresh certificate of incorporation on July 17, 2023
According to the CRISIL Report, the marketing services market in India grew at a CAGR of 5.6% between fiscals 2019 and 2023, reaching Rs. 1,936 billion in FY23. Corporate revenue of 748 listed entities grew at a CAGR of 8.9% during the same period, which resulted in companies spending more on marketing activities, where advertisements form the biggest chunk of the overall marketing services market. Digital advertisement spends and investments in Customer data analytics & MarTech are expected to drive growth of the overall industry, which is expected to reach Rs. 3,500-3,750 billion by the end of fiscal 2028.
We are one of the leading integrated marketing service groups in India, offering a single-window solution for creative, media, data analytics and market research services. We are ranked 8th in terms of estimated operating revenue among the integrated marketing communications services groups operating in India. We offer comprehensive range of services in the following interrelated and complementary business segments: (i) Integrated Marketing Communications, (ii) Customer Data Analytics and MarTech; and (iii) Full-Service Market Research. The Company provides Integrated Marketing Communications services, Hansa Customer Equity provides Customer Data Analytics and MarTech and Hansa Research provides Full-Service Market Research services.
Peer Comparison:
- Affle India Ltd
- Latent View Analytics Ltd
- Vertoz Advertising Ltd
R K Swamy Ltd IPO Key Points
Strengths
- Integrated marketing services provider serving clients for 50 years.
- 15 year track record in the Data Analytics and Marketing Technology segment, with a proven ability of producing digital content at scale, a leader in the business of market research.
- Well established brands across segments with experienced Promoters and a professional Senior Management.
- Well diversified customer base with long standing relationships.
- Established internal infrastructure for efficient delivery of services.
Risk
- Its business is concentrated around key clients, which account for a significant amount of its revenue. If the company fail to retain these clients, or diversify its client base or if its key clients reduce their marketing budgets, the company's business, revenue growth, results of operations, cash flows and financial condition may be materially and adversely affected.
- Its revenues are highly dependent on certain key industries. Any decrease in demand for marketing services in these industry verticals could reduce its revenues and adversely affect its business, financial condition and results of operations.
- Digital marketing and Integrated Marketing Communications form a substantial part of its offerings and hence are the company's major source of income. Any changes in trend, decrease in digital advertisement/ Integrated Marketing Communications-spend by its clients or inability or delays in aligning its offerings with market trends and technological advancements, could have a material adverse effect on its business, revenue growth and results of operations and financial condition.
Strategy
- Deepen existing client relationships, expand our client base, while focusing on key sectors.
- Focus on creation of digital content at scale.
- Expanding our presence in domestic and international markets.
- Focus on new initiatives aimed at enhancing our product and service portfolio.
- Continue to focus and invest in talent retention, enhancement and expansion.
- Integrated marketing services provider serving clients for 50 years.
- 15 year track record in the Data Analytics and Marketing Technology segment, with a proven ability of producing digital content at scale, a leader in the business of market research.
- Well established brands across segments with experienced Promoters and a professional Senior Management.
- Well diversified customer base with long standing relationships.
- Established internal infrastructure for efficient delivery of services.
How To Apply for R K Swamy Ltd IPO Online?
Step 1:
Log in to the BlinkX stock market app and click ‘IPO’ in the Xplore section.
Step 2:
From the list of open IPOs, select the IPO you want to invest.
Step 3:
Go through the IPO details like lot size, price band, about the company, etc.
Step 4:
Click ‘Apply IPO’ to apply and enter the number of lots and bidding price along with your UPI ID.
Step 5:
Confirm your bid and accept the payment mandate sent to your UPI App for completing the IPO application.