Radiowalla Network Ltd IPO

Radiowalla Network Limited was incorporated as a private limited company with the name of Venturenet Partners Private Limited under the Companies Act, 1956 vide certificate of incorporation dated July 30, 2010, issued by Registrar of Companies, Mumbai, bearing CIN: U93090MH2010PTC206120. Further, the company changed its name from Venturenet Partners Private Limited to Radiowalla Network Private Limited under Section 21 of Companies Act, 2013 and new certificate of Incorporation was issued by Registrar of Companies, Mumbai dated April 04, 2012. Furthermore, the company was converted into a Public Limited Company in pursuance of a special resolution passed by the members of the Company at the Extra Ordinary General Meeting held on November 09, 2023 and the name of the Company changed from Radiowalla Network Private Limited to Radiowalla Network Limited and Registrar of Companies, Mumbai has issued a new certificate of incorporation consequent upon conversion dated December 18, 2023, bearing CIN U93090MH2010PLC206120. Thereafter, the shareholders by passing a special resolution in the Extra ordinary General Meeting held on June 29, 2023, has approved the shifting of registered office of the company from the state of Maharashtra to the state of Karnataka and the order from the regional director, Western Region was received on November 16, 2023 pursuant to which INC-22 has been filed by the company and which is pending for approval.

GLOBAL AUDIO-VISUAL INDUSTRY The power of audio-visual synchronization: A recent study using neuroscience and cognitive research has found that audio ads consistently drive higher levels of engagement compared with other media formats. Not only that, but this high level of engagement persists whether the audience is listening to music or podcasts. These results highlight the strength of audio as a medium. When used the right way, it outperforms many other media channels in driving engagement, brand breakthrough and recall. In response to brands' ongoing quest for captivating content, publishers are increasingly harnessing the power of audio and video as potent tools for storytelling and monetisation. By successfully integrating the two, brands are able to create emotionally resonant campaigns. While each format has its own advantages, it seems running both formats simultaneously makes for the most effective approach: the effectiveness of ads is heightened when they are both seen and heard. Sound on vs sound off: As recently learned at ATS London 2023, most videos are played with the sound off. Although presenting a challenge, there are some advertisers utilising this as an opportunity to use audio more carefully and creatively. By leaning into highly visual storytelling, brands and advertisers can convey their message, with audio serving as an enhancement. Although 25% of people watch ads on mute even in private spaces, there will always be an audience who turn up the volume, meaning audio is crucial to maintaining people's attention once video has grabbed it. GLOBAL ADVERTISEMENT SOLUTION INDUSTRY Market Overview: The global advertising market has experienced significant growth in recent years, driven by advancements in technology and changing consumer behavior. Advertising plays a crucial role in promoting products and services, reaching target audiences, and building brand awareness. In this highly competitive landscape, companies are constantly seeking innovative ways to capture consumer attention and stay ahead of the competition. Executive Summary: The global advertising market is witnessing steady growth, driven by the increasing adoption of digital advertising platforms, rising internet penetration, and the growing popularity of social media. The market is highly competitive, with numerous players vying for consumer attention and advertising budgets. Key industry trends include the shift from traditional advertising channels to digital platforms, the rise of programmatic advertising, and the growing importance of personalized and targeted advertising. INDIAN AUDIO-VISUAL INDUSTRY Advertising in India has come a long way in the last few years. The industry is one of the fastest-growing markets in the world, with India being the third largest contributor in the world of advertising, after China and the US, according to Statista 2023. As per a Dentsu report, India's ad revenue is expected to grow by 15.7% in 2024 to reach $13.8 billion. While several big economies may see single-digit growth in ad revenue, such as China (7.9%), UK (4.8%) and US (5.1%), India is expected to see a whopping 12% growth in ad revenue in 2023, as per the recent GroupM: This year, Next year report. As per the report, India is the only country among the top 10 nations that is poised to see a double-digit growth in ad revenue again this year. The country has also seen a massive boost in digital advertising, and with the economy going strong, that growth is here to stay. Spending is set to take sharper growth and Indian brands are expected to invest higher on advertising this year. INDIA ADVERTISMENT SOLUTION INDUSTRY With its developing economy, India provides advertisers with several opportunities to sell their services and products through the region's expanding media platforms. Economic expansion in India has also increased the purchasing power of a sizable segment of the population, resulting in a more affluent and brand-conscious consumer base. As a result, businesses are focusing on building a strong brand image for themselves through extensive advertising. The advertisement sector in India has been digitally disrupted in the previous decade as the number of individuals utilising smartphones and internet services has increased dramatically. This resulted in the rise of a number of consumer internet models and industries with enormous potential for digital advertising. Digital advertising is anticipated to expand at a modest rate of 8-10% in the fiscal year 2022-23. However, as economic tailwinds kick up in 2023-24, the digital ad expenditure is predicted to more than double to US$ 21 billion by 2027-28. Global internet advertising market growth declined from 30.8% in 2021 to 8.1% in 2022, resulting in a total market value of US$ 484 billion for the year. In contrast, India's internet advertising market expanded 35.3%, from US$ 3.3 billion in 2021 to US$ 4.4 billion in 2022, making it one of the fastest growing in the world. The internet advertising market in India is predicted to develop at a CAGR of 12.3%, with total revenue reaching US$ 7.9 billion by 2027. In an effort to counter the hegemony of large IT companies in the US, the Indian government is working to ensure that the Internet advertising market is competitive. Additionally, India intends to tighten internet governance with the upcoming Digital India Act. Furthermore, the Indian government has made a concerted effort to make digital media accessible to everybody. The Digital India project is promoting the development of digital infrastructure, corporate transformation, and digital commerce through a variety of applications, including the Unified Payments Interface (UPI), Aadhaar, Open Network for Digital Commerce (ONDC), and Government e-Marketplace (GeM).

Radiowalla Network Ltd is into the business of Customer engagement services which includes in-store radio services (exclusive radio channel for a brand) on subscription model basis, corporate radio (private radio channels for employee engagement in organisation) and advertisement services which includes digital signage solution, content management services and point of purchase advertising to our clients. We exclusively cater to the business-to-business (B2B) sector.