Prudent Corporate Advisory Services Ltd

Prudent Corporate Advisory Services Limited was incorporated on June 4, 2003 pursuant to a Certificate of Incorporation issued by the RoC. The Company commenced its operations, pursuant to a Certificate for Commencement of Business dated June 20, 2003, issued by the RoC. Company is an independent retail wealth management services group in India and are amongst the top mutual fund distributors in terms of average assets under management (AAUM) and commission received. Company provide wealth management services to 19.28 lakhs unique retail investors through 33,308 MFDs on its business-to-business-to-consumer (B2B2C) platform and are spread across branches in 136 locations in 21 states in India, as on March 31, 2025. Owing to a large network of MFDs, it facilitate AMCs access to smaller cities, especially in the B-30 markets. Apart from this, it distributes life and general insurance products in India through its wholly owned subsidiary, Gennext. Company offers a technology enabled, comprehensive investment and financial services platform with end-to-end solutions critical for financial products distribution and presence across both online and offline channels and digital wealth management (DWM) solutions through platforms, namely, FundzBazar, PrudentConnect, Policyworld and CreditBasket. As on March 31, 2025, the assets under management from the mutual fund distribution business ('AUM') stood at 1,03,515 crores with 96.7% of the total AUM being equity oriented. In 2000, the Company started offering financial services in the name 'Prudent Fund Manager'. In 2003, the Company obtained ARN to provide Mutual Fund Distribution Services to clients. In 2006, the Company launched Partner Network. In 2010, the Company launched Property Advisory /Distribution services. In 2016, the Company obtained SEBI RIA licence to provide Investment Advisory services. It obtained the PFRDA Point of Presence license for NPS Distribution. In 2017, the Company launched NPS on Fundzbazar. During the year 2017, the Company received RERA Real Estate Agent License in Gujarat and Maharashtra and also launched Online paperless empanellment for Mutual Fund Distributors. In 2018, the Company further launched Fundzbot on Fundzbazar and launched Prudent Private Wealth and fixed income investment options (bond investing) on Fundzbazar in 2019. In 2020, the Company obtained registration from SEBI to act as a stock broker under the SEBI Stock Brokers Regulations. It offered unlisted equity, bonds, structured products, distribution of PMS/ AIFs products and private wealth management services. In 2021, the Company launched stock broking on FundzBazar. Besides this, it obtained RERA Real Estate Agent License in Karnataka. The Company acquired MF Assets of Karvy Stock Broking Limited in November, 2021. The Company raised funds from public by launching an IPO of 8,549,340 Equity Shares aggregating to Rs 537.9 Cr. through Offer for Sale in May, 2022. It launched products in mutual funds like Smallcase & Liquiloans in 2022. The Company acquired Mutual Fund Assets under Management (AUM) of iFAST Financial India Private Limited (iFAST) resulting this, the said AUM was transferred from iFAST ARN to the Company's ARN in October, 2022. The wholly owned subsidiary, Prudent Broking Services Private Limited got merged with the Company and made the Scheme of Amalgamation effective from April 1, 2023 in year 2023-24.