TCS OmniStore enables 100% in-store mobile checkout for all Croma stores

Tata Consultancy Services has enabled 100% in-store mobile checkout for all Croma stores, a first in the retail industry in India.

TCS leveraged TCS OmniStore™ its award-winning artificial intelligence AI-powered, unified composable commerce platform, to deliver faster checkout and a best-in-class omnichannel shopping experience across touchpoints. This commerce transformation enables convenient mobile checkout anywhere in-store and facilitates a consistent shopping experience across the stores and online channels. It has resulted in increased sales and footfall for Croma, while reducing the checkout time for shoppers.

With more than 500+ stores across 160-plus major cities, Croma is a leading Indian electronics retailer offering 22,000 products across 550 brands. Building on a relationship of more than a decade, Croma expanded its partnership with TCS in 2019 to take on a significant business-model along with technology transformation. This strategic partnership was aimed at delivering an outstanding unified shopping experience and further cement Croma's position as a leader in the highly competitive retail industry.

The microservices-based architecture of TCS OmniStore offers the scalability and flexibility needed for Croma to continuously innovate and simplify every aspect of the shopping journey, from purchasing to servicing. It helps Croma power modern commerce experiences with a range of capabilities such as click-and-collect, scan and go, universal cart, and self-checkout, along with dynamic promotion management. In addition to faster checkout, Croma stores now offer flexibility in payment with more than 80 payment options inclusive of wallets, cards, Unified Payments Interface (UPI) as well as loans.