Purple Style Labs Ltd

Purple Style Labs Limited was incorporated as Purple Style Labs Private Limited' as a private limited company on August 6, 2015 at Mumbai. Subsequently, Company was converted to a public limited company on December 13, 2023 and its name was changed from Purple Style Labs Private Limited to Purple Style Labs Limited via fresh Certificate of Incorporation issued by the Registrar of Companies, Mumbai. The primary business of the Company is the retail of womenswear, menswear and other categories of products including jewellery, accessories and kids wear through its omnichannel platform comprising the online platforms in the name and style of Pernia's Pop-Up Shop and physical experience centers, in the name and style of Pernia's Pop-up Studios. Pernia's Pop-Up Shop (PPUS) is one of the largest and fastest growing multi-brand luxury omni-channel fashion platform, serving customers in India and abroad. The omni-channel platform includes Experience Centers, the online platforms of PPUS including website, mobile application, other telephonic and digital sales channels and events and exhibitions, among others. In February 2018, Company acquired the assets of Pernia's Pop-Up Shop. At the time of the acquisition, Pernia's Pop-Up Shop was mainly an online platform and has since transformed into an omni-channel platform, with Experience Centers and a robust presence. The Company thereafter, opened first flagship Experience Center in Juhu, Mumbai in 2018, which now has expanded the store presence to 14 Experience Centers globally, 13 of which are in India and one Experience Center is in London, UK. In 2022, Company opened a Large Format Experience Center in Mehrauli, Delhi, and in Hyderabad, Telangana in FY24. In 2025, Company has further opened 2 Large Format Experience Centers at South Extension, Delhi and Fort, Mumbai. Company also in the process of opening two new Experience Centers on Linking Road, Mumbai and in New York, USA, respectively. Company is planning the initial public offer by raising funds of Rs 660 Cr equity shares through fresh issue.