Recode Studios Ltd

Recode Studios Limited was originally incorporated as 'Recode Studio Private Limited' on June 16, 2021, pursuant to a Certificate of Incorporation issued by Registrar of Companies, Punjab. Thereafter, Company was converted from private limited to public limited on September 16, 2025. Company is engaged in the business of beauty and cosmetics products. The business of the Company involve mainly the branding, procurement and distribution of beauty and personal care products. It offer a diversified portfolio of products across make-up, skincare, body care and beauty accessories, catering to a wide range of consumer preferences and usage occasions. The 'Recode' brand was established in 2018 under the partnership firm, M/s Lush Looks, by five of the existing Promoters. Subsequent to the incorporation of the Company in 2021, the business operations of M/s Lush Looks were gradually transferred to Company and by the end of the financial year 2022-23, the entire business was being carried on by the Company. The Company commenced offline retail operations in 2022 with the opening of its first franchisee store in Raipur, Chhattisgarh. Since then, the Company has expanded its offline retail presence across various regions in India. As of now, it operates 24 physical retail stores, comprising 3 COCO stores and 21 FOFO stores. In addition, the Company operates six warehouses across India, which are used for storage, packaging and dispatch of products to its COCO stores, FOFO outlets and customers purchasing through online channels. The Company undertakes its marketing and promotional activities through a combination of online and offline channels, including social media platforms, digital advertising, influencer collaborations, in-store branding and promotional displays. Subsequently, the Company's promoters have also been featured in various media platforms, including CNN News18 and Financial Express, in connection with their entrepreneurial journey and growth of the Recode brand. Company is planning the IPO by issuing the aggregate of 28,23,354 equity shares of Rs 10 each, comprising a fresh issue of 25,04,000 equity shares and the offer for sale of 3,19,354 equity shares.