Simca Advertising Ltd

Simca Advertising Limited was incorporated as a Public Limited Company vide Certificate of Incorporation dated June 17, 2022 issued by the Registrar of Companies, Central Registration Centre. The Company traces its origins to M/s. Simca Advertising, a proprietorship firm established in 1970 by Late Haroon Saleh Batliwala. Over four decades, the Firm was actively involved in the outdoor advertising sector. After his passing in 2016, his son, Fahim Batliwala, current promoter, took over the business. He led the transition from a proprietorship to a corporate structure to support future growth and improve operational scale. This change allowed the business to adopt new advertising methods, streamline operations and enter new markets. Today, the Company operate in the outdoor advertising industry, focusing on both media execution and supporting property-related services required for such advertising. The Company is in the business of providing advertising services, with a focus of over 100 Out of Home (OOH) media assets across Mumbai, covering high-traffic locations such as arterial roads, major junctions, commercial hubs, and market areas. These assets include a mix of static hoardings, gantries, and digital LED displays. These include hoardings, gantries, bus side and back panels, bus shelters, kiosks, utilities, and vinyl signage. It serve a diversified client base across multiple sectors, including advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government organizations. This sectoral diversity provides Company with market exposure, reduces dependence on any industry, and enables consistent demand for advertising services across economic cycles. In addition, Company work across different advertising formats and locations to help clients communicate with their target audiences. Their services include selecting the right locations and creating media plans to deliver value and reach. The Company support clients with end-to-end OOH campaign execution, helping them use public space as a communication channel to increase awareness and visibility. Company is planning the initial offer of 31,72,000 equity shares of face value of Rs 10 each through fresh Issue.