Tai Industries Ltd

Tai Industries Limited was incorporated in 1983 as Tashi Agro Industries Private Limited and converted into a Public Limited company. The name of the Company was changed to Tai Industries Limited and a fresh Certificate of Incorporation consequent to change of name was obtained from Registrar of Companies, West Bengal. It was set up, to market the agro based and mineral products During 1996-97, the company obtained dealership/distributorship of Hindustan Lever Ltd and other reputed multinationals. The company is also looking into the possibilities of having production centre in western India to meet stiff competition in the market. The company is acting as an independent agent of Bhutan Ferro Alloys Ltd for sale of ferro silicon. The first C3 store was opened on 2 January 2004 at Kolkata while the second store was opened on 5 June 2005 at Salt Lake, Kolkata. During 2005-06, one big store, under the brand 'C3 The Marketplace' at Salt Lake and at Gariahat was opened. Thereafter, the first store was opened at Narendrapur in February '08. New products such as canned Button Mushrooms and Oats got launched in 2009-2010; Red Cherry and Jeera Concentrate were introduced in 2010-2011. The company is the Indian flagship of the Tashi Group of Companies, Bhutan. The Company is engaged in trading , marketing and distribution and retailing, in India, of 'DRUK' brand of fruit products such as squashes, jam, fruit juices , pickles, ketchup, etc. The Company also carries on trading and marketing of industrial and mineral products and raw materials such as calcium carbide, charcoal, manganese ore, etc. The company started its operation in 1986 and since then it is engaged in the marketing of DRUK' brand of fruit products manufactured by its group company- M/s. Bhutan Fruit Products Limited. Besides fruit products, since 1988 the company is also marketing mineral products, particularly calcium carbide, rosin, dolomite, etc. manufactured in Bhutan by its group companies. The company's business operates in a highly competitive environment, the major competitor for its products in Kissan. The major part of its sales comes from fruit products which is highly sensitive to advertisements and therefore the advertising policy of its parent company will have a major bearing upon its sales and profitability.