K. V. Toys India Ltd IPO

About K. V. Toys India Ltd

Our Company was incorporated as Limited Company in the name of K. V. Toys India Limited a under the provisions of Companies Act, 2013, vide certificate of incorporation dated April 04, 2023, was issued by the Registrar of Companies, Central Registration Centre (RoC) bearing Corporate Identity Number is U32409MH2023PLC400074. Subsequently, our company has took over the business of proprietorship concern of one of our promoters Namita Narang, namely KV Impex as per the business transfer agreement dated February 12, 2025 along with assets and liabilities of the proprietorship concerns as going concern in terms of the business transfer agreement with effect from January 31, 2025.

The toy industry is experiencing a notable shift with the increasing engagement of adult consumers, often termed kidults. This demographic, driven by nostalgia and the desire for stress relief, is investing in toys traditionally marketed to children. In the U.S., adults accounted for approximately 17.3% of toy sales in 2023, equating to USD 6.7 billion, a significant 8% increase from the previous year. This trend is not confined to the U.S.; European markets report that individuals over 18 represent 16% of toy sales, amounting to USD 2.6 billion. The global nature of this movement, particularly strong in Asia, suggests a robust and expanding market segment that toy manufacturers are increasingly targeting. The Indian toy market is valued at US$ 1.9 billion in 2024 and is expected to increase at a CAGR of 10% to US$ 4.7 billion in 2033. The market is highly fragmented, with about 90% dominated by the unorganized sector, including small-scale and cottage industries. However, the organized sector is rapidly gaining traction, driven by growing brand consciousness, urbanization, and digital penetration. India has one of the world's largest child populations, with over 250 million children aged 0-14 years. This demographic advantage positions the country as an attractive market for the toy industry. Moreover, the increasing influence of digital media and exposure to global brands are shaping the aspirations and demands of Indian consumers, contributing to the growing popularity of branded and educational toys.

We are engaged in the business of contract manufacturing and sale of plastic-moulded and metal-based toys for children, covering both educational and recreational segments. Our diversified product portfolio includes friction-powered toys, soft bullet guns, ABS (Acrylonitrile Butadiene Styrene) toys, pull-back toys, battery-operated and electronic toys, press-and-go toys, die-cast metal vehicles, bubble toys, dolls, and other play-based products. We market several proprietary brands such as Alia & Olivia (doll range), Yes Motors (die-cast car range), Funny Bubbles (bubble toys), and Thunder Strike (soft bullet guns), each catering to specific segments of the children's toy market.

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