Novus Loyalty Ltd IPO - Check Issue Date, Price, Lot Size & Details with BlinkX.

Novus Loyalty Ltd IPO

The company is a technology-driven company offering loyalty and rewards solutions tailored for industries such as Fintech, E-commerce, software, Finance, Banking, FMCG and Real Estate. Focused on enhancing customer engagement, retention, and acquisition, the company has developed a modern, scalable loyalty platform using the latest technology stack. This platform delivers comprehensive, data-driven solutions that help enterprises build meaningful relationships with their customers. The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers.

Novus Loyalty Ltd IPO Details

Total Shares Offered

₹ 41,20,000

Offer to Public

8,20,000

Retail Max (Shares)

₹ 13,65,000

Pre Issue Promoters Holding

₹ 1,17,34,187

Exchange

BSE

Issue size

₹ 60.15 Cr

IPO Open Date

Mar 17, 2026

Close Date

Mar 20, 2026

Lot Size

2000

Min Investment

₹ 2,78,000

Issue Type

Book Building - SME

Listing Date

Mar 25, 2026

Novus Loyalty Ltd IPO Dates

Mar 17, 2026

Opening date

Mar 20, 2026

Closing date

Mar 23, 2026

Basis of Allotment

Mar 24, 2026

Initiation of Refunds

Mar 24, 2026

Credit of Shares

Mar 25, 2026

Listing date

Details

Sector	Type
Sector	Computers - Software - Medium
Sub Sector	Small
Issue Type	Book Building - SME

Subscription Status

*Values are in Lakhs

Investor Type	Subscription Times	Shares Offered*	Shares Bid*
QIB	0.57x	1940000	1115000
NII	1.56x	585000	914000
Retail	1.82x	1365000	2480000
Employee	0x	0	0
Total	1.09x	4120000	4509000

Investor Type

QIB

NII

Retail

Employee

Total

Subscription Times

0.57x

1.56x

1.82x

1.09x

1940000

585000

1365000

4120000

1115000

914000

2480000

4509000

Novus Loyalty Ltd Financial Status

Income Statement

Particulars (In Rs. Crores)

Balance Sheet

Particulars (In Rs. Crores)

Particulars (in Rs. Crores)	FY23	FY22	FY21
Revenue from operations	5.46	4.78	1.93
EBITDA	5.86	5.50	3.07
PAT	3.58	2.96	0.55
Total Assets	14.01	11.55	11.82
Share Capital	0.01	0.01	0.01
Total Borrowings	10.00	10.77	10.80
Operating Activities (Net Cash)	3.98	3.68	1.69
Investing Activities (Net Cash)	0.00	0.00	0.08
Financing Activities (Net Cash)	10.00	10.77	10.80
Net Cashflow	1.94	0.09	1.12

About Novus Loyalty Ltd

The Company was incorporated under the name Clavax Technologies Private Limited, a private limited company under the Companies Act, 1956 pursuant to a certificate of incorporation dated June 24, 2011 issued by Registrar of Companies, National Capital Territory of Delhi and Haryana. Further, the name of the Company was changed to Novus Loyalty Private Limited vide Certificate of Incorporation dated September 06, 2024 by Assistant Registrar of Companies/ Deputy Registrar of Companies/ Registrar of Companies, Central Processing Centre. Subsequently, the status of the Company was changed to public limited and the name of the Company was changed to Novus Loyalty Limited vide Special Resolution passed by the Shareholders at the Extra Ordinary General Meeting of the Company held on June 16, 2025. The fresh certificate of incorporation consequent to conversion was issued on August 08, 2025 issued by Assistant Registrar of Companies/Deputy Registrar of Companies/ Registrar of Companies, Central Processing Centre. The corporate identification number of the Company is U72900HR2011PLC127344.

The India Loyalty Management Market is witnessing significant trends that are reshaping consumer engagement and brand loyalty. One major driver is the increasing digitalization in the retail and service sectors, propelled by the rapid adoption of smartphones and the internet across urban and rural India. The rapid digital transformation in the retail industry is driving the adoption of loyalty management solutions in this sector. Innovative digital loyalty and engagement platforms, including mobile apps and online platforms, are helping retail businesses engage with customers across various touchpoints.

Peer Comparison:

Novus Loyalty Limited
Pelatro Limited

Novus Loyalty Ltd Key Points

Strengths

Comprehensive Loyalty Solutions.

Experienced promoters and management team.

Clients in International Market.

Quality assurance, quality certification and compliance.

Professional Management.

Risk

The company is highly dependent on certain key customers for a substantial portion of its revenues. Loss of relationship with any of the customers may have a material adverse effect on the Company's profitability and results of operations.

The Company's success is dependent on its ability to develop and innovate the Company's platform, products and solutions in a cost efficient and timely manner. Any failure to do so or inability of its products/solutions to satisfy the Company's customers or perform as desired could adversely impact its business, results of operations, cash flows and financial condition.

The Company has not entered into any long-term contracts with few of its customers. Inability to maintain regular order flow would adversely impact the Company's revenues and profitability.

Strategy

Expansion of our existing service portfolio.

Brand Image.

Continue to maintain good relationships with its customers.

Improving functional efficiency.

How To Apply for Novus Loyalty Ltd IPO Online?

Step 1:

Step 2:

From the list of open IPOs, select the IPO you want to invest.

Step 3:

Go through the IPO details like lot size, price band, about the company, etc.

Step 4:

Click ‘Apply IPO’ to apply and enter the number of lots and bidding price along with your UPI ID.

Step 5:

Confirm your bid and accept the payment mandate sent to your UPI App for completing the IPO application.

FAQs on IPO (Initial Public Offering)

What is the issue size of the Novus Loyalty Ltd IPO?

Novus Loyalty Ltd's IPO offers shares for up to 48.18 It begins on Mar 17, 2026 and ends on Mar 20, 2026.

What is the price of the Novus Loyalty Ltd IPO?

The price of Novus Loyalty Ltd IPO ranges between ₹139 to ₹146 per share.

What are the open and close dates for the Novus Loyalty Ltd IPO?

The Novus Loyalty Ltd IPO opens on Mar 17, 2026 and closes on Mar 20, 2026.

When will the Novus Loyalty Ltd IPO be allotted?

The allotment for the Novus Loyalty Ltd IPO will be finalised on Mar 23, 2026. The shares will be listed on BSE and NSE on Mar 25, 2026.

What is the minimum lot size required for Novus Loyalty Ltd IPO?

The minimum lot size for Novus Loyalty Ltd IPO is 2000 shares, priced between ₹139 to ₹146 per share.

What is the GMP of Novus Loyalty Ltd IPO?

The GMP (Grey Market Premium) of Novus Loyalty Ltd IPO fluctuates based on market demand and sentiment.

How do you check the allotment status of Novus Loyalty Ltd IPO?

To check the allotment status of Novus Loyalty Ltd IPO, visit the registrar's website, select the IPO, enter your PAN Card number, Application Number, or DP Client ID, and click 'search.'

Where is the Novus Loyalty Ltd IPO getting listed?

The Novus Loyalty Ltd IPO is getting listed on the BSE and NSE. Bidding opens on Mar 17, 2026, and closes on Mar 20, 2026. The allotment is finalised on Mar 23, 2026.

How do you apply for the Novus Loyalty Ltd IPO?

To apply for the Novus Loyalty Ltd IPO, download the BlinkX app, complete KYC, select the IPO, enter bid details, and submit. Verify UPI payment for shares allotment.