Purple Style Labs Ltd IPO

Purple Style Labs Ltd IPO

According to the 1Lattice Report, Pernia's Pop-Up Shop (PPUS) is one of the largest and fastest growing multi-brand luxury omni-channel fashion platform in India in terms of revenue in FY 2025, serving customers in India and abroad. Our omni-channel platform includes Experience Centers, the online platforms of PPUS including website, mobile application, other telephonic and digital sales channels and events and exhibitions, among others. In Fiscal 2026, the PPUS Average Order Value (PPUS AOV) was Rs.75,504.88. We provide carefully curated selections in luxury fashion, sourced from 1,109 Active Designer Brands, as of March 31, 2026. The Designer Brands for which products are available on our platform, include well-known Designer Brands such as Seema Gujral, Anushree Reddy, Amit Aggarwal, Rohit Gandhi & Rahul Khanna and our product categories span across womenswear, menswear, and others including jewelry, accessories and kidswear, with a focus on wedding and occasion wear.

Purple Style Labs Ltd IPO Details

Total Shares Offered

₹ 1,18,26,086

Offer to Public

TBA

Retail Max (Shares)

₹ 11,82,609

Pre Issue Promoters Holding

₹ 1,92,80,000

Exchange

BSE

Issue size

₹ 680 Cr

IPO Open Date

Aug 31, 2026

Close Date

Sep 2, 2026

Lot Size

26

Min Investment

₹ 14,196

Issue Type

Book Building

Listing Date

Sep 7, 2026

Purple Style Labs Ltd IPO Dates

check-icon
Aug 31, 2026
Opening date
check-icon
Sep 2, 2026
Closing date
check-icon
Sep 3, 2026
Basis of Allotment
check-icon
Sep 4, 2026
Initiation of Refunds
check-icon
Sep 4, 2026
Credit of Shares
check-icon
Sep 7, 2026
Listing date

Details

SectorType
SectorTrading
Sub SectorNA
Issue TypeBook Building

Subscription Status

*Values are in Lakhs

Investor Type

QIB

NII

Retail

Employee

Total

Purple Style Labs Ltd Financial Status

Income Statement

Particulars (In Rs. Crores)

Balance Sheet

Particulars (In Rs. Crores)
Particulars (in Rs. Crores)FY23FY22FY21
Revenue from operations489.91504.37369.19
EBITDA-80.4226.6813.65
PAT-99.7612.18-0.43
Total Assets36.5531.6739.30
Share Capital1.942.031.36
Total Borrowings11.093.055.30
Operating Activities (Net Cash)-90.0919.436.61
Investing Activities (Net Cash)36.7128.020.07
Financing Activities (Net Cash)11.093.055.30
Net Cashflow1.901.283.18

About Purple Style Labs Ltd

The Company was incorporated as `Purple Style Labs Private Limited' at Mumbai, Maharashtra as a private limited company under the Companies Act, 2013, pursuant to a certificate of incorporation dated August 6, 2015 issued by the Deputy Registrar of Companies, Maharashtra at Mumbai. Subsequently, our Company was converted to a public limited company and the name of our Company changed to `Purple Style Labs Limited' pursuant to a Board resolution dated October 23, 2023 and Shareholders' resolution dated November 21, 2023, and a fresh certificate of incorporation dated December 13, 2023 was issued by the Registrar of Companies, Maharashtra at Mumbai.

According to the 1Lattice Report, Pernia's Pop-Up Shop (PPUS) is one of the largest and fastest growing multi-brand luxury omni-channel fashion platform in India in terms of revenue in FY 2025, serving customers in India and abroad. Our omni-channel platform includes Experience Centers, the online platforms of PPUS including website, mobile application, other telephonic and digital sales channels and events and exhibitions, among others. In Fiscal 2026, the PPUS Average Order Value (PPUS AOV) was Rs.75,504.88. We provide carefully curated selections in luxury fashion, sourced from 1,109 Active Designer Brands, as of March 31, 2026. The Designer Brands for which products are available on our platform, include well-known Designer Brands such as Seema Gujral, Anushree Reddy, Amit Aggarwal, Rohit Gandhi & Rahul Khanna and our product categories span across womenswear, menswear, and others including jewelry, accessories and kidswear, with a focus on wedding and occasion wear.

Peer Comparison:

  • No listed in Industry Peers

Purple Style Labs Ltd Key Points

Strengths

According to the 1Lattice Report, we are one of the largest and fastest growing multi-brand luxury omni-channel fashion platform in India in terms of revenue in Financial Year ended 2025, serving customers in India and abroad.

We have implemented an omnichannel model that seamlessly integrates our online platform with physical Experience Centers.

We have established a strong and growing international presence, serving a diverse global customer base across multiple countries.

We have established ourselves as a premier luxury fashion destination for Indian Designer Brands.

We have a robust management team and an experienced Board.

Risk

The company has in the past incurred losses, negative retained earnings amounting to ?7,102.86 million as of March 31, 2026 and negative net cash flows from operating activities. If its continue to face an increase in the company losses or negative retained earnings or has negative cash flows over extended periods, it could has an adverse impact on the company results of operations, financial condition and cash flows.

The company derive a substantial portion of Total PPUS GMV from the womenswear category (77.70%, 75.66% and 77.88% of its Total PPUS GMV in Fiscals 2026, 2025 and 2024). Any variations in demand and changes in consumer preference for the company womenswear collection could has a material adverse effect on its business, financial condition, cash flows, results of operations and prospects.

Its depend on the company Experience Centers for a significant portion of its Total PPUS GMV (the company PPUS GMV derived from its Indian Experience Centers was 74.72%, 66.41% and 56.20% of the Total PPUS GMV for Fiscals 2026, 2025 and 2024, respectively1). Any disruptions to the operations of these Experience Centers or limitations on its ability to expand and grow these Experience Centers may adversely affect its business, financial condition, cash flows, results of operations and prospects.

Strategy

Expand our footprint in key luxury markets.

Deepen our existing customer base.

Increase and optimize our product categories and Designer Brand mix.

Continue to focus on profitability and cost structure.

How To Apply for Purple Style Labs Ltd IPO Online?

Step 1:

Log in to the BlinkX stock market app and click ‘IPO’ in the Xplore section.

Step 2:

From the list of open IPOs, select the IPO you want to invest.

Step 3:

Go through the IPO details like lot size, price band, about the company, etc.

Step 4:

Click ‘Apply IPO’ to apply and enter the number of lots and bidding price along with your UPI ID.

Step 5:

Confirm your bid and accept the payment mandate sent to your UPI App for completing the IPO application.

FAQs on IPO (Initial Public Offering)

What is the issue size of the Purple Style Labs Ltd IPO?

close
Purple Style Labs Ltd's IPO offers shares for up to 680 It begins on Aug 31, 2026 and ends on Sep 2, 2026.

What is the price of the Purple Style Labs Ltd IPO?

close
The price of Purple Style Labs Ltd IPO ranges between ₹546 to ₹575 per share.

What are the open and close dates for the Purple Style Labs Ltd IPO?

close
The Purple Style Labs Ltd IPO opens on Aug 31, 2026 and closes on Sep 2, 2026.

When will the Purple Style Labs Ltd IPO be allotted?

close
The allotment for the Purple Style Labs Ltd IPO will be finalised on Sep 3, 2026. The shares will be listed on BSE and NSE on Sep 7, 2026.

What is the minimum lot size required for Purple Style Labs Ltd IPO?

close
The minimum lot size for Purple Style Labs Ltd IPO is 26 shares, priced between ₹546 to ₹575 per share.

What is the GMP of Purple Style Labs Ltd IPO?

close
The GMP (Grey Market Premium) of Purple Style Labs Ltd IPO fluctuates based on market demand and sentiment.

How do you check the allotment status of Purple Style Labs Ltd IPO?

close
To check the allotment status of Purple Style Labs Ltd IPO, visit the registrar's website, select the IPO, enter your PAN Card number, Application Number, or DP Client ID, and click 'search.'

Where is the Purple Style Labs Ltd IPO getting listed?

close
The Purple Style Labs Ltd IPO is getting listed on the BSE and NSE. Bidding opens on Aug 31, 2026, and closes on Sep 2, 2026. The allotment is finalised on Sep 3, 2026.

How do you apply for the Purple Style Labs Ltd IPO?

close
To apply for the Purple Style Labs Ltd IPO, download the BlinkX app, complete KYC, select the IPO, enter bid details, and submit. Verify UPI payment for shares allotment.

Join the Future of Trading

with BlinkX

#ItsATraderThing

Open Trading Account
Verify your phone
+91
*By signing up you agree to our terms & conditions