Simca Advertising Ltd IPO

Simca Advertising Ltd IPO

The company is in the business of providing advertising services, with a focus on Out of Home (OOH) media in Mumbai and Maharashtra. We offer a range of OOH advertising solutions that help brands reach people in public spaces. These include hoardings, gantries, bus side and back panels, bus shelters, kiosks, utilities, and vinyl signage. It works across different advertising formats and locations to help its clients communicate with their target audiences. By understanding different audience groups and their habits, it plans and execute campaigns that match the client's goals and budgets. Its services include selecting the right locations and creating media plans that aim to deliver value and reach. The Company supports clients with end-to-end OOH campaign execution, helping them use public space as a communication channel to increase awareness and visibility.

Simca Advertising Ltd IPO Details

Total Shares Offered

₹ 31,71,600

Offer to Public

TBA

Retail Max (Shares)

₹ 10,54,410

Pre Issue Promoters Holding

₹ 87,99,472

Exchange

NSE

Issue size

₹ 58.04 Cr

IPO Open Date

May 8, 2026

Close Date

May 12, 2026

Lot Size

1200

Min Investment

₹ 2,08,800

Issue Type

Book Building - SME

Listing Date

May 15, 2026

Simca Advertising Ltd IPO Dates

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May 8, 2026
Opening date
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May 12, 2026
Closing date
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May 13, 2026
Basis of Allotment
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May 14, 2026
Initiation of Refunds
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May 14, 2026
Credit of Shares
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May 15, 2026
Listing date

Details

SectorType
SectorMiscellaneous
Sub SectorNA
Issue TypeBook Building - SME

Subscription Status

*Values are in Lakhs

Investor Type

QIB

NII

Retail

Employee

Total

Simca Advertising Ltd Financial Status

Income Statement

Particulars (In Rs. Crores)

Balance Sheet

Particulars (In Rs. Crores)
Particulars (in Rs. Crores)FY23FY22FY21
Revenue from operations13.627.722.11
EBITDA13.757.722.11
PAT9.985.781.57
Total Assets36.0519.796.07
Share Capital0.050.050.05
Total Borrowings9.811.780.42
Operating Activities (Net Cash)10.115.781.57
Investing Activities (Net Cash)0.000.000.00
Financing Activities (Net Cash)9.811.780.42
Net Cashflow5.292.310.14

About Simca Advertising Ltd

The company was incorporated as a Public Limited Company under the name Simca Advertising Limited under the provisions of the Companies Act, 2013 vide certificate of incorporation dated June 17, 2022 issued by the Registrar of Companies, Central Registration Centre.

The Out-of-Home (OOH) market in India has shown a strong recovery and growth trajectory post-pandemic. The market size dropped significantly from INR 3,900 crore in CY 2019 to INR 1,600 crore in CY 2020, reflecting the impact of COVID-19 on outdoor advertising. However, the sector rebounded in CY 2021, reaching INR 3,930.9 crore and surpassing pre-pandemic levels in CY 2022 at INR 4,162.8 crore. The upward trend continued, with the market size reaching INR 4,425.1 crore in CY 2023 and INR 4,695 crore in CY 2024. The Compound Annual Growth Rate (CAGR) of the OOH market in India from CY 2019 to CY 2024 is approximately 3.78%. Key growth drivers include increased urbanization, digital OOH advancements, higher advertising spending, and infrastructure development. The data suggests sustained market expansion, with OOH advertising regaining its relevance as mobility and consumer engagement rise.

The company is in the business of providing advertising services, with a focus on Out of Home (OOH) media in Mumbai and Maharashtra. We offer a range of OOH advertising solutions that help brands reach people in public spaces. These include hoardings, gantries, bus side and back panels, bus shelters, kiosks, utilities, and vinyl signage. It works across different advertising formats and locations to help its clients communicate with their target audiences. By understanding different audience groups and their habits, it plans and execute campaigns that match the client's goals and budgets. Its services include selecting the right locations and creating media plans that aim to deliver value and reach. The Company supports clients with end-to-end OOH campaign execution, helping them use public space as a communication channel to increase awareness and visibility.

Peer Comparison:

  • Simca Advertising Limited
  • Bright Outdoor Media Limited

Simca Advertising Ltd Key Points

Strengths

Established market presence and media network in OOH Advertising.

Comprehensive advertising solutions for brand engagement

Cost-effectiveness, ROI for advertisers along with brand awareness and consumer recall.

Strong partnerships, industry collaborations and competitive market advantage.

Experienced management team with managerial, creative and technical expertise and industry relationships.

Risk

We are depended on leased media sites including media assets leased from the proprietorship firm of our promoter, Fahim Batliwala and do not own advertising infrastructure, which could adversely impact our business, results of operations, financial condition and cash flows.

We rely on the reputation of the SIMCA brand in Mumbai, and any damage to it could adversely affect our business, results of operations, financial condition and cash flows.

Our Promoter, Fahim Batliwala is involved into ventures which are in businesses similar to ours through various proprietorship firms.

Strategy

Expansion into Integrated Advertising and Marketing Services.

Expansion of Media Asset Base with Integration of Sustainable Operational Practices.

Adoption of Technology-Driven, Interactive, and Format-Diverse Outdoor Advertising Solutions.

Strategic Alliances for Campaign Integration and Community Engagement

Data-Driven Advertising and Technology-Ready Operating Model

How To Apply for Simca Advertising Ltd IPO Online?

Step 1:

Log in to the BlinkX stock market app and click ‘IPO’ in the Xplore section.

Step 2:

From the list of open IPOs, select the IPO you want to invest.

Step 3:

Go through the IPO details like lot size, price band, about the company, etc.

Step 4:

Click ‘Apply IPO’ to apply and enter the number of lots and bidding price along with your UPI ID.

Step 5:

Confirm your bid and accept the payment mandate sent to your UPI App for completing the IPO application.

FAQs on IPO (Initial Public Offering)

What is the issue size of the Simca Advertising Ltd IPO?

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Simca Advertising Ltd's IPO offers shares for up to 58.04 It begins on May 8, 2026 and ends on May 12, 2026.

What is the price of the Simca Advertising Ltd IPO?

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The price of Simca Advertising Ltd IPO ranges between ₹174 to ₹183 per share.

What are the open and close dates for the Simca Advertising Ltd IPO?

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The Simca Advertising Ltd IPO opens on May 8, 2026 and closes on May 12, 2026.

When will the Simca Advertising Ltd IPO be allotted?

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The allotment for the Simca Advertising Ltd IPO will be finalised on May 13, 2026. The shares will be listed on BSE and NSE on May 15, 2026.

What is the minimum lot size required for Simca Advertising Ltd IPO?

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The minimum lot size for Simca Advertising Ltd IPO is 1200 shares, priced between ₹174 to ₹183 per share.

What is the GMP of Simca Advertising Ltd IPO?

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The GMP (Grey Market Premium) of Simca Advertising Ltd IPO fluctuates based on market demand and sentiment.

How do you check the allotment status of Simca Advertising Ltd IPO?

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To check the allotment status of Simca Advertising Ltd IPO, visit the registrar's website, select the IPO, enter your PAN Card number, Application Number, or DP Client ID, and click 'search.'

Where is the Simca Advertising Ltd IPO getting listed?

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The Simca Advertising Ltd IPO is getting listed on the BSE and NSE. Bidding opens on May 8, 2026, and closes on May 12, 2026. The allotment is finalised on May 13, 2026.

How do you apply for the Simca Advertising Ltd IPO?

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To apply for the Simca Advertising Ltd IPO, download the BlinkX app, complete KYC, select the IPO, enter bid details, and submit. Verify UPI payment for shares allotment.

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