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Domino's makes a bold move by debuting mutton & prawn pizzas in India

Oct 17, 2023

By: BlinkX Research Team

Domino's, India's prominent pizza chain, is set to elevate the festive spirit in the East with its latest offerings. Building on the success of last year's regional flavors, Domino's introduces three new delectable pizzas inspired by authentic Bangla and Eastern regional cuisine, making this Pujo season extra special.

The most exciting aspect of this launch is that, for the first time in India, Domino's is introducing mutton and prawn pizzas. Customers can now savor the delicious regional flavors of Kosha Mangsho, Champaran Mutton, and Malai Chingri combined with the pizza goodness. For vegetarian patrons, Domino's offers Kosha Veg, Champaran Veg, and Malai Paneer as part of the regionalized menu.

Sameer Batra, President and Chief Business Officer of Domino's India, commented, “The rich culinary history of the East has constantly inspired us at Domino's. This coupled with the fact that the East has always been a priority market for us had led to the launch of the 1st edition of the Flavours of East range last year. We have always heard the voice of our users and are delighted with the 2nd edition of the Flavours of East range offering 6 mouth‐watering non‐veg and veg pizzas, inspired by the beloved flavors of the region. We are hoping that the newest additions to our menu will create wonderful memories and bring unbridled joy to our consumers in this festive season.”

These delectable non-vegetarian pizzas start at Rs. 399 onwards, while the vegetarian range begins at Rs. 299. The pizzas will be available at Domino's stores across the Eastern part of India, including West Bengal, Bihar, Jharkhand, Assam, Odisha, Nagaland, Sikkim, Tripura, Mizoram, Manipur, Meghalaya, and Arunachal Pradesh. Customers can also order online through the Domino's website or mobile app and via popular food aggregators.