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Hero MotoCorp ushers in premium dealership experience in Calicut

Oct 20, 2023

By: BlinkX Research Team

Hero MotoCorp has inaugurated its first premium dealership, 'Hero Premia,' in Calicut, Kerala. Positioned in Calicut's auto hub, Hero Premia marks a significant leap in offering an unparalleled premium sales and service experience.

The dealership, characterized by modern architecture and new-age digital technologies, aims to deliver a top-tier premium ownership experience. Trained sales consultants will provide personalized guidance based on customers' mobility needs.

Hero Premia features Hero MotoCorp's premium product range, including the flagship motorcycle Karizma XMR, the Vida V1 electric scooters, and the co-developed motorcycle, Harley-Davidson X440. Ranjivjit Singh, Chief Business Officer, India Business Unit at Hero MotoCorp, highlighted the dealership's role in showcasing the future of premium, innovative, and sustainable mobility.

The 3S concept, representing Sales, Service, and Spare-parts, ensures exceptional standards in customer service. The visual identity of Hero Premia adopts a contemporary brand look, offering a premium atmosphere and a diverse product display, including electric mobility and performance motorcycles.

The dealership also features a wide array of Lifestyle, Merchandise, and Accessories by Hero MotoCorp and Harley-Davidson X440. Hero Premia is set to enhance the premium retail experience across India and strengthen Hero MotoCorp's commitment to quality customer service.