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Mphasis Named digital consulting partner for ICC Men's Cricket World Cup 2023

Oct 12, 2023

By: BlinkX Research Team

Mphasis, a leading IT solutions provider specializing in cloud and cognitive services, has joined forces with the International Cricket Council (ICC) as the Digital Consulting Partner for the ICC Men's Cricket World Cup 2023. This strategic partnership aims to deliver cutting-edge digital experiences to passionate cricket enthusiasts worldwide.

The ICC, known for reaching hundreds of millions of cricket fans through its digital platforms, prioritizes putting fans first. With the upcoming Men's Cricket World Cup, the focus is on bringing fans closer to the action and delivering innovative digital experiences. This will be achieved through enhancements on the ICC website and app, featuring technologies like Virtual Reality (VR) and web3 to engage new audiences. The ICC's digital ecosystem centers around the ICC Family, offering exclusive content and experiences to tens of millions of fans.

Nitin Rakesh, Chief Executive Officer, and Managing Director of Mphasis, conveyed his excitement about becoming the Official Digital Consulting Partner for the ICC Men's Cricket World Cup 2023. This partnership not only underscores their commitment to the sport but also signifies their intent to drive the future of cricket technology. Working closely with the ICC, Mphasis seeks to explore new possibilities in the world of sports and technology, shaping lasting and valuable experiences for cricket enthusiasts across the globe.