Easy Trip Planners to acquire 55 per cent stake in Glegoo Innovations

Easy Trip Planners Ltd, one of India’s largest online tech travel platforms, will acquire a 55% stake in Glegoo Innovations Pvt Ltd for Rs 3 crore. The company signed a share purchase agreement with Glegoo Innovations Pvt Ltd on January 24, 2023, Easy Trip Planners, which operates under the brand EaseMyTrip, said in a regulatory filing.

The board of the company has considered and approved the acquisition, the company added.

Glegoo will add a new revenue vertical for the company and enable it to scale up its business for online tours and travel related services, it added.

Registered with the Registrar of Companies Vijayawada, Glegoo is in the online travel and tours related services, the company said.

Further, EaseMyTrip.com has announced its foraying into EaseMyTrip Franchise; a flagship brand of EaseMyTrip. EaseMyTrip Franchise aims at providing a retail store experience to its customers. The business model will allow the customers to have an in-store retail experience which will prove to become a delight to those who are looking for a meet and greet kind of an experience. With EaseMyTrip Franchise, the company is tapping a new set of offline customers that will enable them to expand its reach. Within its commercial ambit, the target audience it aspires to reach out to are the walk-in customers.