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Mahindra launches its first C-Segment Electric SUV, the XUV400; starting at Rs 15.99 lakh

Jan 17, 2023

By: BlinkX Research Team

Mahindra & Mahindra Ltd., pioneers of the SUV segment in India,on Monday announced pricing for the fun and fast XUV400, its first electric SUV, unveiled on World EV Day in 2022. The XUV400 is designed and engineered for car buyers looking to join the electric revolution. Set to take Mahindra’s electrification journey forward, the all-electric SUV will be priced from Rs 15.99 lakh. 

The introductory prices are applicable on the first 5,000 bookings for each of the two variants. Mahindra aims to deliver 20,000 units of the XUV400 within a year of its launch, considering the challenges of the structural gap between the demand and supply of automotive-grade semiconductors and the availability of battery packs.

The XUV400 is the first EV from Mahindra to feature the electrifying copper twin peak logo, giving it a distinctive presence on the road. Available in two variants – XUV400 EL powered by a 39.4 kWh battery and XUV400 EC powered by a 34.5 kWh battery, the eSUV will come in five exciting colour options – Arctic Blue, Everest White, Galaxy Grey, Napoli Black and Infinity Blue with dual tone option of Satin Copper. The eSUV comes with a standard warranty of 3 years / unlimited kms and will additionally come with a warranty of 8 years or 160,000 kms (whichever is earlier) for the battery & motor.

Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. said, “The launch of the XUV400 is a momentous occasion in Mahindra’s electric SUV journey. The XUV400 offers a compelling proposition of superior Performance, Design, Space and Technology at an attractive price.

This is a brand that we have developed specifically for those customers who want to be in charge of a more sustainable tomorrow. We are confident that our first electric SUV will excite and inspire more consumers in India to go electric. It further reinforces our commitment towards developing sustainable mobility solutions for India.”

The all-electric XUV400 will be available for bookings starting 26th January 2023 and the deliveries will begin in March 2023 for XUV400 EL and during Diwali festive season for XUV400 EC. The customer can now experience the electrifying test drive at their nearest dealership.