Marico to acquire 58% stake in Satiya Nutraceuticals

Major FMCG giant Marico has stated that it has inked agreements to buy up to 58 percent of Satiya Nutraceuticals Private Limited, which is the owner of the "The Plant Fix- Plix" brand, in a cash deal for Rs 369.01 crore.

A stock exchange disclosure from Marico stated that the company has acquired a 32.75 percent stake in Satiya Nutraceuticals on a fully diluted basis as well as the necessary majority control over its Board composition/total voting rights on July 26, 2023, as part of the transaction. As a result, it has become a subsidiary of the Company.

By May 2025, Marico will complete the completely diluted acquisition of the remaining 25.25 percent stake.

Co-founded by Rishubh Satiya and Akash Zaveri, Satiya Nutraceuticals Private Limited owns “The Plant Fix- Plix”, a digital-first, clean label, plant-based nutrition brand.

According to Marico, the deal would further increase its total addressable market in the value-added food and nutrition segments as well as its footprint in the quickly expanding Health & Wellness category.

This acquisition is a component of Marico's diversification strategy, particularly for the food industry.

Source: Media Reports