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P&G India announces Rs 300 crore 'P&G Supply Chain Catalyst Fund' to enhance supply chain ecosystem

Sep 28, 2023

By: BlinkX Research Team

P&G India, known for iconic products like Gillette, Whisper, and Vicks, announced Rs 300 crore "P&G Supply Chain Catalyst Fund." An enhanced supply chain ecosystem known as "Supply 3.0" is what the program wants to create in collaboration with external innovators and partners.

The fund aims to provide startups and innovators with a platform for working with P&G on custom business solutions. Elevating the supply chain is the main objective, with an emphasis on agility, flexibility, scalability, transparency, and resilience.

“With the ‘P&G Supply Chain Catalyst’ fund, we are focused on co-creating innovative solutions that enhance the very backbone of our operations - the supply chain. We are confident that focused interventions in the supply chain will have a positive impact on our overall priorities, including constructive disruption and productivity,” said LV Vaidyanathan, CEO, P&G India Subcontinent.

The sixth edition of the "P&G vGROW External Business Partner Summit," which will take place on September 28 and 29, was also announced by the company.

This effort aims to strengthen P&G India's supply chain capabilities in line with the Prime Minister's Gati Shakti agenda, which emphasizes the nation's multimodal connectivity for the free flow of products and services.

The fund also effortlessly interacts with P&G India's "vGROW" programme. P&G's distinctive platform, vGROW, was created to facilitate collaboration with organizations providing top-tier industry solutions. The platform has collaborated with over 2,300 suppliers, including start-ups, major corporations, and small enterprises from a range of industries.

“With this fund, we have committed spends of more than Rs 1,800 crore to date in business solutions through vGROW. We strongly believe that a healthy dissatisfaction with the status quo will help us raise the bar on constructive disruption and better serve consumers, customers and communities,” said Vaidyanathan.