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Thomas Cook India ushers a new age for forex services with WhatsApp integration

Sep 21, 2023

By: BlinkX Research Team

Thomas Cook (India) Limited, the nation's premier foreign exchange service provider, has announced in a disclosure about launching comprehensive forex transactions through WhatsApp. In an Indian first, customers can now engage seamlessly in end-to-end forex activities via the widely-used messaging platform.

Customers can easily access this innovative service by adding Thomas Cook Forex as a WhatsApp contact, using the number +918879142236. Once added, users gain direct access to a 24/7 AI-enabled chatbot, offering a prompt and convenient way to manage forex needs from anywhere.

Forex via WhatsApp provides a wide array of benefits, including live rate monitoring, forex purchases and sales, international money transfers, and management of transactions, both at home and while abroad. Coupled with Thomas Cook's "Ghar pe Forex" commitment, promising doorstep delivery within 2 hours anywhere in India, this service ensures a swift and hassle-free customer experience.

Thomas Cook Prepaid Card users can also manage their forex cards efficiently through WhatsApp. Features such as card reloads, balance inquiries, statement downloads, pin management, and card blocking/unblocking are just a message away.

Key Advantages include:

   - Convenient booking options

   - WhatsApp-based forex transactions

   - Prepaid forex card management

   - Secure in-app payments

   - User-friendly interface

   - Live forex rate tracking

Thomas Cook's strategic omnichannel approach provides customers with a wide range of options, including over 4000 touchpoints, online services, and a robust B2B partner platform.

Mr. Deepesh Varma, Executive Vice-President – Foreign Exchange, Thomas Cook (India) Limited, commented on the initiative, stating, "Our 'Forex via WhatsApp' launch underscores our commitment to speed, simplicity, and on-the-go transactions. This innovation ensures that customers across India, including Tier 2-4 markets, can access end-to-end forex services with ease. It reiterates our position as #IndiaKaForexSpecialist."