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Trent enters equal JV with MAS Amity

Jan 23, 2023

By: BlinkX Research Team

Trent Ltd on Friday said in the filing that it has executed a Joint Venture Agreement with MAS Amity Pte. Ltd. to set up an entity in India for jointly developing a business of intimate wear and other apparel related products. 

Trent and MAS would pool their domain expertise to undertake design, development and manufacturing of a range of intimate wear and other apparel products. Initially, the joint venture would facilitate design and sourcing of related products.

Noel N Tata, Chairman, Trent Limited said, “We see significant opportunities to leverage the growing reach of our brands to build a differentiated proposition in lingerie, activewear and related categories. MAS brings impeccable capabilities and track record in the manufacture of high quality products in this space. This collaboration between Trent and MAS would deepen Trent’s strategic commitment to offer fully owned brands at its retail stores and enable MAS to expand their international presence further."

"We are excited at the prospects of leveraging our joint synergies and deliver greater value to our customers,” Chairman added.