Century Textiles & Industries acquires ownership of 10-acre land in Worli, Mumbai
This acquisition in the prime location of Worli, Mumbai, will be developed through its wholly owned subsidiary, Birla Estates. Worli as a location is in the forefront of the current bullish trend in luxury real estate. Worli today is seen as a hotspot for buyers in not just South Mumbai but also beyond, reaffirming the trend of consumers seeking a curated lifestyle in premium locations.
This 10-acre land parcel adds an approximate booking value potential of Rs 14000 crore to the company. It also paves the way for a gross 30-acre contiguous landholding in this prime area, with an overall booking value potential of approximately Rs 28000 crore. This includes Birla Niyaara, the flagship project of Birla Estates, launched a few years ago, which achieved great success and is one of the fastest selling Uber luxury projects in MMR, with cumulative sales of over Rs 5700 crore since its launch.
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