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What is the Asset Turnover Ratio (ATR)?

  • 24 Apr 2025
  • By: BlinkX Research Team
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  • The Asset Turnover Ratio (ATR) indicates how a company uses its assets to generate sales. A high asset turnover ratio means that the business uses its assets efficiently in making sales, whereas a low asset turnover ratio means underutilization of assets to generate sales.

     

    Let us know more about the asset turnover ratio, how it is calculated, types of asset turnover ratio, and more in detail.

    How to Calculate the Asset Turnover Ratio?

    Below is the formula for calculating the Asset Turnover Ratio:

    ATR = Net Sales / Average Total Assets

    • Net Sales: Total revenue from sales minus returns, allowances, and discounts.
    • Average Total Assets: Average total assets = (beginning assets + ending assets) ÷ 2

    Table of Content

    1. How to Calculate the Asset Turnover Ratio?
    2. Asset Turnover Example
    3. How to Improve the Asset Turnover Ratio?
    4. Types of Asset Turnover Ratio
    5. Limitations of the Asset Turnover Ratio
    6. Difference between the Asset Turnover Ratio and the Fixed Asset Ratio

    Asset Turnover Example

    Suppose Company ABC has net sales of ₹1000 Crores and average total assets of ₹500 Crores. The ATR Ratio would be:

    Asset Turnover Ratio = 1000 / 500 = 2.0

    This indicates that for every rupee invested in assets, Company A generates ₹2 in sales.

    How to Improve the Asset Turnover Ratio?

    Companies can improve their asset turnover ratio in the following ways:

    • Improving inventory management
    • Selling assets
    • Increasing revenue
    • Leasing instead of buying assets
    • Improving efficiency
    • Accelerating the collection of accounts receivable
    • Computerizing the inventory and order systems

    Types of Asset Turnover Ratio

    Two types of asset turnover ratios show how well a company turns assets into income. Both ratios are important for performance but vary by industry. An asset-heavy company focuses on fixed asset turnover for efficiency, whereas a service-based company focuses on total asset turnover.

    Let us understand each type in detail:

    Fixed Asset Turnover Ratio

    The fixed asset turnover ratio shows how well a company manages its long-term assets, like equipment, land, plant, and machinery, to generate revenue. This is important for companies in the manufacturing sector.

    A higher ratio indicates a company uses assets to generate revenue effectively, especially in asset-heavy industries.

    A lower ratio indicates a company underutilizing assets or overspending on equipment with poor returns.

    Fixed Asset Turnover Ratio = Net Sales / Average Fixed Assets

    Total Asset Turnover Ratio

    Offering a broader view of a company’s overall efficiency, the total asset turnover ratio considers both fixed and current assets.

    This ratio can be used to check how optimally a company utilizes its assets to generate sales.

    A high ratio indicates optimal utilization of assets.
    A low ratio shows underutilization of assets.

    Total Asset Turnover Ratio = Net Sales / Average Total Assets

    Limitations of the Asset Turnover Ratio

    Here are a few limitations of the asset turnover ratio:

    • Doesn’t show profits
      The ratio only shows how efficiently a company uses its assets to make sales. It doesn’t provide insights into profit margins. A high turnover percentage does not guarantee great profitability.
    • Ignores asset condition
      The ratio does not consider how new or old the assets are. If the assets are old and fully written off, the ratio might look better than actual.
    • Can vary due to accounting policies
      Companies use different practices to calculate things like depreciation. This can change the ratio, which makes comparison between companies difficult.

    Difference between the Asset Turnover Ratio and the Fixed Asset Ratio

    DifferenceAsset Turnover RatioFixed Asset Turnover Ratio
    DefinitionShows how efficiently a company uses its total assets to generate sales.Shows how efficiently a company uses its fixed assets to generate sales.
    FormulaNet Sales / Total AssetsNet Sales / Net Fixed Assets
    FocusFocus on the utilisation of all assets (current + non-current).Focus on the utilisation of only fixed assets (like property, plant, and equipment).
    ScopeIncludes all company assets.Considers only fixed assets.
    Insight ProvidedIndicates overall efficiency in using resources.Indicates the efficiency of long-term investments in assets.
    Higher Ratio IndicatesBetter overall asset utilisation.Better productivity from fixed asset investments.
    Industry RelevanceSuitable for most businesses.More relevant for manufacturing and capital-intensive industries.

     

    Conclusion

    The asset turnover ratio helps investors understand how efficiently a company is managing its assets to generate revenue. It is advised that investors must consider all other financial metrics along with the asset turnover ratio to make investment decisions. To invest, you can use the BlinkX App with zero brokerage fees and trade.

    FAQs on Asset Turnover Ratio

    How to improve asset turnover?

    You can improve asset turnover in the following ways:

    • Improving management
    • Selling assets
    • Increasing revenue
    • Leasing instead of buying assets
    • Improving efficiency
    • Accelerating the collection of accounts receivable
    • Computerizing the inventory and order systems

    Why use the total asset turnover ratio?

    You can use the total asset turnover ratio to know how the company is converting its investments in assets into sales.

     

    What is a bad asset turnover ratio?

    Generally, a ratio below 1 can be considered weak, but this varies by industry.
    A bad asset turnover ratio indicates that the company is not using its assets efficiently to generate sales. A bad asset turnover ratio means poor sales performance, inefficient asset utilisation, and overinvestment in assets.

    Why is asset turnover important?

    Asset turnover helps in measuring operational efficiency, tells how a company uses its resources, helps compare performance across companies in the same industry, and affects profitability and return on investment.

    What is a good asset turnover value?

    A good asset turnover ratio differs by industry:

    • A ratio above 1 is considered strong for the retail or consumer goods industry.
    • A ratio of 0.5 or 1 is considered for capital-intensive industries like manufacturing.

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