Nazara Tech stocks rally 5% on acquiring 100% stake in game marketing agency PublishME

The Singapore subsidiary of NODWIN Gaming, South Asia’s leading gaming and esports media companies, a material subsidiary of Nazara Technologies Ltd has acquired a 100% stake in game marketing agency PublishME for a sum of $2 million from its existing shareholders Nazara Technologies Limited and Ozgur Ozalp.

 

Shares of Nazara Technologies rally on Thursday's market trading hours and were trading at Rs 867 per share higher by 5.29% on the BSE.

 

The integration and acquisition of PublishME into NODWIN Gaming's global emerging market network are poised to enhance NODWIN Gaming’s existing solutions capabilities for publishers and brands alike. 

 

Further, this acquisition will provide the essential tailwinds for NODWIN Gaming to drive its mission of leading the emerging market sports media landscape.

 

Commenting on the acquisition, Akshat Rathee, Co-Founder and Managing Director, NODWIN Gaming said, “We are delighted to extend a warm welcome to PublishME as a valued addition to the NODWIN Gaming family. This strategic acquisition not only brings in a host of new opportunities but also paves the way for a multitude of fresh possibilities for us as a leading gaming and esports media company."

 

PublishME is a gaming marketing agency with offices in Turkey and UAE. It excels in crafting engaging and effective communications to connect brands with gamers. 

 

According to the company statement in an exchange filing, PublishME will also rename itself to NODWIN Gaming in the Middle East but retain the PublishME name in its original market in Turkey. 

 

PublishME founder Ozgur Ozalp will also transition over to NODWIN Gaming as the CEO of NODWIN Gaming Dubai.

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