Adcounty Media India Ltd IPO

About Adcounty Media India Ltd

Adcounty Media India Limited was incorporated as a Private Limited Company with the name of Adcounty Media India Private Limited under the Companies Act, 2013 vide certificate of incorporation dated May 03, 2017, issued by Registrar of Companies, Central Registration Centre, bearing CIN U93000RJ2017PTC057939. Further, the Company was converted into a Public Limited Company in pursuance of a special resolution passed by the members of the Company at the Extr a-Ordinary General Meeting held on February 27, 2024 and the name of the Company changed from Adcounty Media India Private Limited to Adcounty Media India Limited & Registrar of Companies, Central Processing Centre has issued a new certificate of incorporation consequent upon conversion dated May 28, 2024, bearing CIN U93000RJ2017PLC057939.

The global market for Digital Advertising and Marketing was valued at US$595.0 Billion in 2024 and is projected to reach US$1.1 Trillion by 2030, growing at a CAGR of 11.0% from 2024 to 2030. Indian Digital Marketing Industry: India is undergoing a transformation with digital marketing emerging as a key player in the economy. Using strategies across social media, search engines and emails, companies can effectively engage with vast audiences. India is poised to become the world's second-biggest online market with over 900 million active internet users by 2025, as per a report published in Business Standard. This growth not only impacts commercial development but also drives economic development and societal changes. Forecasts predict that India's e-commerce market will reach US$ 200 billion by 2027 due to this shift towards digitization. Global Adtech Industry: The global AdTech market size was valued at USD 876.21 billion in 2024 and is projected to grow from USD 986.87 billion in 2025 to USD 2,547.17 billion by 2032, exhibiting a CAGR of 14.5% during the forecast period. North America dominated the global AdTech market with a share of 34.65% in 2024. The market growth is driven by increased AR/VR adoption for immersive ads, vast data availability, AI-driven insights, personalized ad experiences & precise targeting. Indian Advertisement Technology Industry: The India AdTech market size reached USD 27.30 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 238.40 Million by 2033, exhibiting a growth rate (CAGR) of 24.20% during 2025-2033. Rapid digital adoption, the rise of AI-driven personalized advertising, and the surge in e-commerce, programmatic advertising, and mobile marketing are fueling the market expansion.

The Company is a BrandTech company focused on providing end-to-end solutions to brands, that cover everything from branding to performance optimisation. The Company operates multiple websites across various verticals, offers mobile apps, websites and a Programmatic tool called BidCounty, designed to enhance performance and branding campaigns of its clients. Its range of services include programmatic advertising that ensures that best conversion ratios and ad spend, Search Engine Optimisation (SEO) that amplifies online visibility and boosts organic traffic, social media marketing that enhance brand awareness; Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI) campaigns that aid sales, lead generation, user acquisition and re-targeting.