Bluestone Jewellery & Lifestyle Ltd IPO

We offer contemporary lifestyle diamond, gold, platinum and studded jewellery under our flagship brand, BlueStone. We are an omni-channel jewellery brand and retail our products through our website www.bluestone.com and our mobile application available on iOS and Google Play Store, in addition to our pan-India network of stores. The BlueStone brand was launched in 2011 and as of March 31, 2025, we operated 275 stores in 117 cities, including Franchise Stores, across 26 States and Union Territories in India. We focus on designing jewellery for women, men and couples between the ages of 25 to 45 years who have a tendency to discover brands through social media or online channels. We generate revenues from the sale of our jewellery products.

Open Demat Account

50years

Bluestone Jewellery & Lifestyle Ltd IPO Details

Details

Total Shares OfferedOffer to PublicRetail Max (Shares)Pre Issue Promoters HoldingExchangeIssue size
TBATBATBATBADBC₹ 1540.65 Cr
IPO Open DateClose DateLot SizeMin InvestmentIssue TypeListing Date
11 Aug, 2513 Aug, 2529 ₹ 14,268 Book Building19 Aug, 25

Bluestone Jewellery & Lifestyle Ltd IPO Dates

  • 11 Aug 2025

    Opening date

  • 13 Aug 2025

    Closing date

  • 14 Aug 2025

    Basis of
    Allotment

  • 18 Aug 2025

    Initiation of
    Refunds

  • 18 Aug 2025

    Credit of
    Shares

  • 19 Aug 2025

    Listing date

Details

SectorType
SectorDiamond Cutting
Sub SectorJewellery
Issue TypeBook Building

Subscription Status

*Values are in Lakhs

Investor TypeSubscription TimesShares Offered*Shares Bid*
QIB0x00
NII0x00
Retail0x00
Employee0x00
Total0x00

Subscription Status

Investor Type

QIB

NII

Retail

Employee

Total

*Values are in Lakhs

Bluestone Jewellery & Lifestyle Ltd Financial Status

Income Statement

Balance Sheet

Particulars (in Rs. Crores)FY23FY22FY21
Revenue from operations-46.97-105.55-1,239.24
EBITDA48.30-43.86-1,217.17
PAT-142.24-167.24-1,268.41
Total Assets1,337.36720.99300.59
Share Capital28.599.931,829.04
Total Borrowings667.00293.3749.96
Operating Activities (Net Cash)-46.97-105.55-1,246.34
Investing Activities (Net Cash)-16.66-0.80-0.29
Financing Activities (Net Cash)667.00293.3749.96
Net Cashflow106.50258.96101.16

Particulars (in Rs. Crores)

Revenue from operations

EBITDA

PAT

Total Assets

Share Capital

Total Borrowings

Operating Activities (Net Cash)

Investing Activities (Net Cash)

Financing Activities (Net Cash)

Net Cashflow

About Bluestone Jewellery & Lifestyle Ltd

Our Company was originally incorporated as New Age E Commerce Services Private Limited, a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by the Registrar of Companies, Karnataka (RoC) on July 22, 2011. Subsequently, the name of our Company was changed to BlueStone Jewellery and Lifestyle Private Limited, pursuant to a fresh certificate of incorporation issued by the RoC on November 25, 2013. Thereafter, our Company was converted to a public limited company and the name of our Company was changed to `BlueStone Jewellery and Lifestyle Limited' pursuant to a fresh certificate of incorporation dated November 8, 2024.

The Indian jewellery market has grown a CAGR of 13% - 15% between 2021 to 2024 and currently stands at approximately Rs. 6,340 billion and is projected to reach Rs. 11,000 billion - Rs. 12,000 billion by 2029, growing at a CAGR of 12% - 14% between 2024 and 2029. Organised retail drove approximately 37% of the Indian jewellery market in 2024. The organised segment's contribution is projected to grow to 43% - 47% of the overall jewellery market, growing at a CAGR of 16% - 18% till 2029.

We offer contemporary lifestyle diamond, gold, platinum and studded jewellery under our flagship brand, BlueStone. We are an omni-channel jewellery brand and retail our products through our website www.bluestone.com and our mobile application available on iOS and Google Play Store, in addition to our pan-India network of stores. The BlueStone brand was launched in 2011 and as of March 31, 2025, we operated 275 stores in 117 cities, including Franchise Stores, across 26 States and Union Territories in India. We focus on designing jewellery for women, men and couples between the ages of 25 to 45 years who have a tendency to discover brands through social media or online channels. We generate revenues from the sale of our jewellery products.

Bluestone Jewellery & Lifestyle Ltd IPO Key Points

Strengths

  • Second largest digital-first jewellery brands in India in terms of revenues in Fiscal 2024 offering an omnichannel retail experience across website, mobile application and stores;
  • In-house technology architecture driving end-to-end business operations from design, online rendering, merchandizing, manufacturing and retail.
  • Differentiated approach to product and design catering to women, men and couples between the ages of 25 to 45 with an extensive range and variety of products.
  • Advanced manufacturing capabilities across three facilities with vertically integrated operations covering raw material procurement, design, production and marketing and sales.
  • Pan-India presence across tier-I, tier-II and tier-III cities operating through a combination of Company Stores and Franchisee stores with healthy unit economics.

Risk

  • We have not generated any profits since inception. We have experienced loss of Rs. 2,218.37 million, Rs. 1,422.36 million and Rs. 1,672.44 million in Fiscal 2025, 2024 and 2023, respectively and had negative total equity of Rs. 718.26 million in Fiscal 2023. Any loss or negative total equity in future periods could adversely affect our operations, financial conditions, and the trading price of our Equity Shares.
  • There have been certain instances of non-compliances, including with respect to certain secretarial/ regulatory filings for corporate actions taken by our Company in the past. Consequently, we may be subject to regulatory actions and penalties for any such non-compliance and our business, financial condition and reputation may be adversely affected.
  • Our Repeat Revenue Ratio (defined as revenue generated by sales to repeat customers, i.e., customers who place an order more than once at any time previously) was 44.61%, 39.83% and 34.67% in Fiscal 2025, 2024 and 2023, respectively. If we fail to convert existing customers into repeat customers or acquire new customers or fail to do so in a cost-effective manner, we may not be able to increase revenue or maintain profitability. Further, if we fail maintain Average Order Value levels, which was Rs. 47,671.26, Rs. 41,204.71 and Rs. 32,038.38 in Fiscal 2025, 2024 and 2023, respectively, we may not be able to sustain our revenue base and margins, which would have a material adverse effect on our business and results of operations.

Strategy

  • Expand our Omni-Channel Presence.
  • Focus on Becoming a Lifecycle Jeweller.
  • Invest in Brand Building Initiatives.
  • Continue to Leverage Technology.
  • Scale our Old Gold Exchange Program.
  • Second largest digital-first jewellery brands in India in terms of revenues in Fiscal 2024 offering an omnichannel retail experience across website, mobile application and stores;
  • In-house technology architecture driving end-to-end business operations from design, online rendering, merchandizing, manufacturing and retail.
  • Differentiated approach to product and design catering to women, men and couples between the ages of 25 to 45 with an extensive range and variety of products.
  • Advanced manufacturing capabilities across three facilities with vertically integrated operations covering raw material procurement, design, production and marketing and sales.
  • Pan-India presence across tier-I, tier-II and tier-III cities operating through a combination of Company Stores and Franchisee stores with healthy unit economics.

How To Apply for Bluestone Jewellery & Lifestyle Ltd IPO Online?

Step 1:

Log in to the BlinkX stock market app and click ‘IPO’ in the Xplore section.

Step 2:

From the list of open IPOs, select the IPO you want to invest.

Step 3:

Go through the IPO details like lot size, price band, about the company, etc.

Step 4:

Click ‘Apply IPO’ to apply and enter the number of lots and bidding price along with your UPI ID.

Step 5:

Confirm your bid and accept the payment mandate sent to your UPI App for completing the IPO application.

Get your FAQs right

Bluestone Jewellery & Lifestyle Ltd's IPO offers shares for up to NA It begins on Aug 11, 2025 and ends on Aug 13, 2025.

The price of Bluestone Jewellery & Lifestyle Ltd IPO ranges between ₹492 to ₹517 per share.

The Bluestone Jewellery & Lifestyle Ltd IPO opens on Aug 11, 2025 and closes on Aug 13, 2025.

The allotment for the Bluestone Jewellery & Lifestyle Ltd IPO will be finalised on Aug 14, 2025. The shares will be listed on BSE and NSE on Aug 19, 2025.

The minimum lot size for Bluestone Jewellery & Lifestyle Ltd IPO is 29 shares, priced between ₹492 to ₹517 per share.

The GMP (Grey Market Premium) of Bluestone Jewellery & Lifestyle Ltd IPO fluctuates based on market demand and sentiment.

To check the allotment status of Bluestone Jewellery & Lifestyle Ltd IPO, visit the registrar's website, select the IPO, enter your PAN Card number, Application Number, or DP Client ID, and click 'search.'

The Bluestone Jewellery & Lifestyle Ltd IPO is getting listed on the BSE and NSE. Bidding opens on Aug 11, 2025, and closes on Aug 13, 2025. The allotment is finalised on Aug 14, 2025.

To apply for the Bluestone Jewellery & Lifestyle Ltd IPO, download the BlinkX app, complete KYC, select the IPO, enter bid details, and submit. Verify UPI payment for shares allotment.