Brainbees Solutions Ltd IPO
Open Demat Account
Brainbees Solutions Ltd IPO Details
Details
| Total Shares Offered | Offer to Public | Retail Max (Shares) | Pre Issue Promoters Holding | Exchange | Issue size |
|---|---|---|---|---|---|
| ₹ 901.88 L | ₹ 543.6 L | ₹ 90.12 L | TBA | BSE | ₹ 4193.73 Cr |
| IPO Open Date | Close Date | Lot Size | Min Investment | Issue Type | Listing Date |
| 06 Aug, 24 | 08 Aug, 24 | 32 | ₹ 14,080 | Book Building | 13 Aug, 24 |
Brainbees Solutions Ltd IPO Dates
Details
| Sector | Type |
|---|---|
| Sector | Trading |
| Sub Sector | NA |
| Issue Type | Book Building |
Subscription Status
*Values are in Lakhs
| Investor Type | Subscription Times | Shares Offered* | Shares Bid* |
|---|---|---|---|
| QIB | 7.72x | 67592381 | 521904896 |
| NII | 4.68x | 13518476 | 63238752 |
| Retail | 2.31x | 9012317 | 20817792 |
| Employee | 7.25x | 64516 | 468032 |
| Total | 6.72x | 90187690 | 606429472 |
Subscription Status
Investor Type
QIB
NII
Retail
Employee
Total
*Values are in Lakhs
Brainbees Solutions Ltd Financial Status
Income Statement
Balance Sheet
| Particulars (in Rs. Crores) | FY23 | FY22 | FY21 |
|---|---|---|---|
| Revenue from operations | -51.67 | 120.59 | 217.60 |
| EBITDA | 77.56 | 207.41 | 277.49 |
| PAT | -156.39 | 18.78 | 283.87 |
| Total Assets | 1,974.84 | 2,489.80 | 3,001.47 |
| Share Capital | 93.69 | 86.59 | 78.49 |
| Total Borrowings | 278.81 | 332.45 | 274.29 |
| Operating Activities (Net Cash) | -27.16 | 105.60 | 343.76 |
| Investing Activities (Net Cash) | 1,458.92 | 990.27 | 308.34 |
| Financing Activities (Net Cash) | 278.81 | 332.45 | 274.29 |
| Net Cashflow | 796.30 | 1,243.03 | 2,166.51 |
Particulars (in Rs. Crores)
Revenue from operations
EBITDA
PAT
Total Assets
Share Capital
Total Borrowings
Operating Activities (Net Cash)
Investing Activities (Net Cash)
Financing Activities (Net Cash)
Net Cashflow
About Brainbees Solutions Ltd
Brainbees Solutions Limited was incorporated on May 17, 2010 as a private limited company under the Companies Act 1956, with the name Brainbees Solutions Private Limited at Pune, Maharashtra, India pursuant to a certificate of incorporation issued by the Registrar of Companies, Maharashtra at Pune (the RoC). Upon the conversion of the Company to a public limited company pursuant to a resolution passed by its Board on August 31, 2023 and a special resolution passed by its Shareholders at the extra-ordinary general meeting on September 5, 2023, the name of the Company was changed to Brainbees Solutions Limited. A fresh certificate of incorporation dated November 2, 2023 was issued by the RoC consequent to the Company's conversion into a public limited company.
Childcare products spending in India is currently nascent and rapidly growing. The market comprises both horizontal and vertical players. The vertical players have single childcare product category focused value propositions, while the horizontal players operate across childcare products' categories. Apparel, which encompasses clothing, footwear, and accessories, is the largest segment within India's childcare products market, and the non-apparel categories, such as consumables, hard goods, and toys and games, are growing faster than the apparel category due to twin trends of increasing adoption and premiumization.
Brainbees Solutions Limited launched the FirstCry platform in India in 2010 and has expanded internationally in select markets, establishing a presence in UAE and KSA in 2019 and 2022, respectively. Across its platform, it offers products from prominent third-party Indian brands, global brands, and its home brands. Its integrated FirstCry platform helps fulfill three essential parenting needs i.e., shopping, parenting content and education. The Company addresses the needs of its customers across various channels: online platform, modern stores, and general trade retail distribution channels in India; and online platforms in UAE and KSA. In addition, it also operates a network of pre-schools in India.
Peer Comparison:
- No Listed Industry Peers
Brainbees Solutions Ltd IPO Key Points
Strengths
- The Company is India's largest multi-channel, multi-brand retailing platform for Mothers', Babies' and Kids' Products.
- Its platform has powerful network effects driven by content, brands and data.
- Brand affinity, loyalty and trust of customers in the FirstCry brand.
- Combination of curating growing home brands and relationships with prominent third-party brands.
- Its technology and data driven, personalized customer journey leads to higher customer engagement.
Risk
- The company has had negative net cash flows in the past and may continue to have negative cash flows in the future.
- Risks related to the Objects to the Offer A. The company is yet to identify the exact locations or properties for the setting up its new modern stores and warehouses in India and the Kingdom of Saudi Arabia, for which its intend to utilize the amount from Net Proceeds. B. The company may utilize a portion of the Net Proceeds to undertake inorganic growth for which the target may not be identified. In the event that its Net Proceeds to be utilized towards inorganic growth initiatives are insufficient for the cost of its proposed inorganic acquisition, its may have to seek alternative forms of funding. C. The company proposed expansion plans relating to the opening of new modern stores and setting up of new warehouses are subject to the risk of unanticipated delays in implementation and cost overruns. D. The company has not entered into any definitive arrangements to utilize certain portions of the Net Proceeds of the Offer. Its funding requirements and the proposed deployment of Net Proceeds have not been appraised by any bank or financial institution or any other independent agency, and its management and Board will have broad discretion over the use of the Net Proceeds. E. The Company will not receive any proceeds from the Offer for Sale portion, and the Selling Shareholders shall be entitled to the Offer Proceeds to the extent of the Equity Shares offered by them in the Offer for Sale. F. Any variation in the utilization of the Net Proceeds would be subject to certain compliance requirements, including prior Shareholders' approval. G. Its investments in D2C brands through the company Globalbees Brands platform may not be successful, which may adversely affect its business, financial condition and results of operations. H. The Net Proceeds will be deployed over a long period of time and any delay may impact its operations and profitability. I. A portion of the Net Proceeds will be invested in Subsidiaries which have incurred losses and certain newly established businesses. The company cannot assure you that its investments will enhance their profitability or yield intended results. J. The company has investments in fixed deposits and will continue to invest in fixed deposits if the company has excess funds. If the company is unable to deploy all of the Net Proceeds towards expanding its business operations, its may temporarily invest a portion of the Net Proceeds in fixed deposits.
- If the company fails to acquire new customers or experience a decline in engagement with its existing customers, the company may not be able to increase its revenues or achieve profitability.
Strategy
- Grow its customer base by continuing to invest in brand, technology, products and its membership program.
- Grow its offline and online touchpoints to strengthen its multi- channel competitive advantage.
- Continue to expand its portfolio of home brands.
- Expand general trade retail distribution of our home brands.
- Further invest in manufacturing in the baby and kids' product categories, and supply chain capabilities.
- The Company is India's largest multi-channel, multi-brand retailing platform for Mothers', Babies' and Kids' Products.
- Its platform has powerful network effects driven by content, brands and data.
- Brand affinity, loyalty and trust of customers in the FirstCry brand.
- Combination of curating growing home brands and relationships with prominent third-party brands.
- Its technology and data driven, personalized customer journey leads to higher customer engagement.
How To Apply for Brainbees Solutions Ltd IPO Online?
Step 1:
Log in to the BlinkX stock market app and click ‘IPO’ in the Xplore section.
Step 2:
From the list of open IPOs, select the IPO you want to invest.
Step 3:
Go through the IPO details like lot size, price band, about the company, etc.
Step 4:
Click ‘Apply IPO’ to apply and enter the number of lots and bidding price along with your UPI ID.
Step 5:
Confirm your bid and accept the payment mandate sent to your UPI App for completing the IPO application.