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IndusInd Bank launches 'INDIE': A game-changing financial super-app

Oct 4, 2023

By: BlinkX Research Team

IndusInd Bank has taken a major step in the digital banking landscape with the launch of 'INDIE,' an innovative customer-oriented financial super-app that boasts multiple industry-first features.

'INDIE,' a hyper-personalized mobile banking app, is designed to cater to digitally-savvy customers seeking a top-notch digital banking experience. Leveraging advanced analytics, 'INDIE' offers a highly personalized experience, setting it apart from traditional banking apps.

Among the app's industry-first offerings is the ability for users to personalize their financial products, providing an unprecedented level of flexibility. For example, 'INDIE' offers an instant line of credit of up to Rs. 5 lakhs, allowing users to borrow only what they need, when they need it, and pay interest only on the borrowed amount.

The app also features a transparent rewards program, allowing customers to choose from top e-commerce brands and earn rewards of up to 3% per Rs. 100 spent, with 1 reward point valued at ₹1. These rewards can be easily redeemed for cashback within the app or exchanged for enticing deals and vouchers. Customers have the flexibility to change their preferred brands as needed.

'INDIE' brings the best of IndusInd Bank's offerings to users, including customizable account numbers, high-interest-bearing savings accounts providing returns of up to 6.75% p.a., and fixed deposits offering exclusive returns of up to 7.85% p.a. Customers can link their fixed deposits to savings accounts, simplifying transactions while ensuring that they continue to enjoy the high returns of fixed deposits.

Furthermore, 'INDIE' prioritizes safety and security, introducing features such as numberless debit cards, single-use disposable virtual debit cards for lesser-known websites, dynamic PINs for ATM/POS transactions, and a 'Super OTP' feature for one-time passwords even in low network zones.

The app's robust data and analytics engine enhances smart payments and customer engagement, providing users with intelligent reminders, expense tracking, monthly spending insights, budget recommendations, and emergency product suggestions.

'INDIE' marks a significant stride in the banking industry, promising customers a revolutionary and unparalleled digital banking experience that is more engaging, safer, and more accessible than ever before.