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IndusInd Bank unveils new campaign at ICC Men's Cricket World Cup 2023

Nov 6, 2023

By: BlinkX Research Team

IndusInd Bank has taken a front-row seat at the ICC Men's Cricket World Cup 2023 with its innovative #CheerForGreatness campaign. As the tournament shatters records, IndusInd Bank's initiative aims to elevate the cricketing experience for fans across the country, reaffirming India's relentless pursuit of greatness in various fields.

Being a Global Partner of the ICC, IndusInd Bank recognizes the unifying power of sports, transcending boundaries and cultures while forging deep emotional connections among fans.

A significant feature of the campaign, the 'Anthem Companion Programme,' embodies the spirit of unity and respect by honoring the national anthems of participating countries worldwide. It provides a memorable experience for the children of employees, customers, and stakeholders who took part in this program. The campaign also extends to the stadium with diverse branding efforts, coupled with engaging social media contests for exclusive match tickets, reinforcing IndusInd Bank's enduring presence in the hearts and minds of cricket enthusiasts.

Through its partnership with the ICC, IndusInd Bank seamlessly integrates its branding across various marketing channels, creating a comprehensive and immersive experience for cricket enthusiasts. This amplifies the bank's brand visibility and strengthens emotional connections with its customers and communities