Jubilant Foodworks plan Rs. 900 crore investment over next 12 to 18 months

The US-based Domino’s Pizza is well known for the connection it shares with its customers. There is a very famous business story about Domino’s USA when the business was facing times of doom and gloom and the US stock prices had dipped to $8.76, they launched a legendary ad campaign. The idea then was to reinvigorate the brand. 

Under the new plan, they heard the objections which customers had against the pizza quality. The CEO, Patrick Doyle himself then appeared in the ads, humbly accepting the criticism and pledging to work day and night to improve the pizza quality. Eventually, this resulted in Domino’s establishing a stranglehold on the pizza segment, that others could not break.

Let us now turn to Jubilant Foodworks India, the master franchisee of Domino’s Pizza in India. In a bid to establish a greater market share in the Indian food space and establish an even stronger connection with customers, Jubilant Foodworks has laid out plans to allocate a budget of Rs900 crore for expansion, in the coming 12-18 months. Two-thirds of the total capital spent will go into funding new stores in a number of cities as well as Tier 2/3 towns. The company will also benefit from a revamp of its brand imaging as well as conducting routine maintenance to keep all necessary capital goods in check.

Along with its indigenous plans, the QSR (quick service restaurant) chain operator has also underlined its medium-term vision of opening 3,000 Domino’s outlets. In India, Jubilant also plans to open approximately 40-50 Popeyes restaurants over the next few years. The remaining Rs300 crore of the total capital spend will be set aside for commissaries, with the Bengaluru commissary expected to work in full flow by Q1 of Fiscal Year 2024.