With over 10 years of experience in retail broking and financial services, Niharika currently serves as a Senior Associate at JM Financial Ltd. Her role integrates brand strategy, business communication, and reputation management, leading marketing initiatives that include public relations, content creation, and stakeholder engagement.
Niharika’s professional approach is deeply rooted in cultural anthropology, focusing on how global cultures, human migration, and identity shape perception and decision-making. These insights influence her view of branding as a reflection of real human experiences. She is passionate about creating credible communication strategies that foster trust and long-term growth in the financial sector.
