Amwill Health Care Ltd IPO

About Amwill Health Care Ltd

Amwill Health Care Limited (Company or the Issuer) was originally incorporated on August 21, 2017, under the name `Amwill Health Care Private Limited', pursuant to a certificate of incorporation dated August 22, 2017 issued by the Deputy Registrar of Companies, Karnataka at Bangalore. Further, our Company was converted into a public limited company pursuant to a resolution passed by our Board of Directors in their meeting held on December 28, 2023 and by the Shareholders in an Extraordinary General Meeting held on December 29, 2023 and a fresh certificate of incorporation dated January 25, 2024 was issued by the Registrar of Companies, Karnataka at Bangalore. Consequent to the conversion of our Company, the name of our Company was changed to `Amwill Health Care Limited'.

India's $14 billion beauty and personal care industry is on a roll thanks to online sales of beauty products, premiumisation, and an inclination towards organic and ethical brands. According to a report by research firm Euromonitor International, last year, with the presence of online retailers like Nykaa.com and Amazon.com, the beauty and personal care products category crossed $400 million in internet sales up from $100 million in 2014. The cosmetics sector will continue to expand, reflecting the changing market trends. In this era of digital dominance, the businesses that provide customers with a highly personalised experience will be the real trendsetters in the cosmetics sector. Boddess' focus on Al, AR, and skin and makeup diagnostic tools, for instance, has fuelled the growth of the beauty business. Personalised packaging is currently popular, with items like name-engraved lipstick and intensely hydrating moisturisers. Additionally, throughout the coming year, the brand will become more palpable, ensuring encounters both online and offline. Below are a few growth drivers which are the economy and culture are opening on a global level, there's an increase in the adoption of Western culture. Globalization helps in easing cross-border transactions and creates the desire to access new products and services.

We are a derma-cosmetic development company, associated with contract manufacturers, distributor and third party product development agencies, which has enabled us in developing capabilities, in manufacturing, packaging and distribution. The core focus of our Company is on development of problem solving dermatological, cosmeceutical and aesthetical products, and therefore to direct all our efforts towards product formulation and development, we have outsourced key functions such as manufacturing, prototype development and distribution to third parties, for effective management and execution. The product portfolio of our Company is divided into two categories, namely, (i) development and contract manufacturing of generic dermatological solutions; and (ii) developing and formulating solutions to specific dermatological problem. Majority of the products marketed by us, were developed by our Promoter and Managing Director, Anand Gandhi, in the capacity of a sole proprietor of Amwill Healthcare.

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