Stanley Lifestyles Ltd IPO

Largest and the fastest growing brand in the luxury/super-premium furniture segment.

Comprehensive home furniture provider with offerings across categories and price points.

Pan-India presence with strategically located stores.

Focus on design-led product innovation.

Vertically integrated manufacturer with skilled craftmanship capabilities.

The company does not own the brand name Stanley which is registered in the name of one of its Promoters, Sunil Suresh. While the company has entered into the Assignment Deeds with Sunil Suresh, however, the trademarks are yet to be registered in its name. Further, one of its Promoters, Sunil Suresh has entered into a co-existence agreement with Stanley Furniture Company, Inc to limit and restrict the use of the term Stanley as a trademark in a composite manner in respect of products. In the event that the intellectual property rights to be assigned to it pursuant to the Assignment Deeds are not registered in its name in a timely manner or any breach or termination of the co-existence agreement occurs, it may adversely affect its business and financial condition.

Its business is highly dependent on the sale of sofas and recliners. Variations in demand and changes in consumer preference for its sofa and recliner products could have an adverse effect on its business, results of operations and financial condition.

The Company does not have any listed industry peers in India or abroad and it may be difficult to benchmark and evaluate its financial performance against other operators who operates in the same industry as the company.

Continue to expand its retail presence within India and abroad by leveraging the Stanley brand appeal.

Continue to increase brand awareness.

To evaluate and increase its presence in the B2B segment as well as enter into distribution arrangements.

Further expand its product portfolio.

To enter and expand into additional segments.