Stanley Lifestyles Ltd IPO
Open Demat Account
Stanley Lifestyles Ltd IPO Details
Details
| Total Shares Offered | Offer to Public | Retail Max (Shares) | Pre Issue Promoters Holding | Exchange | Issue size |
|---|---|---|---|---|---|
| ₹ 145.54 L | ₹ 91.33 L | ₹ 50.94 L | ₹ 347.51 L | BSE | ₹ 537.02 Cr |
| IPO Open Date | Close Date | Lot Size | Min Investment | Issue Type | Listing Date |
| 21 Jun, 24 | 25 Jun, 24 | 40 | ₹ 14,040 | Book Building | 28 Jun, 24 |
Stanley Lifestyles Ltd IPO Dates
Details
| Sector | Type |
|---|---|
| Sector | Miscellaneous |
| Sub Sector | NA |
| Issue Type | Book Building |
Subscription Status
*Values are in Lakhs
| Investor Type | Subscription Times | Shares Offered* | Shares Bid* |
|---|---|---|---|
| QIB | 0.29x | 7276754 | 2080480 |
| NII | 9.02x | 2183026 | 19700600 |
| Retail | 6.23x | 5093728 | 31722880 |
| Employee | 0x | 0 | 0 |
| Total | 3.68x | 14553508 | 53503960 |
Subscription Status
Investor Type
QIB
NII
Retail
Employee
Total
*Values are in Lakhs
Stanley Lifestyles Ltd Financial Status
Income Statement
Balance Sheet
| Particulars (in Rs. Crores) | FY23 | FY22 | FY21 |
|---|---|---|---|
| Revenue from operations | 432.50 | 419.00 | 292.20 |
| EBITDA | 43.60 | 32.50 | 30.99 |
| PAT | 15.70 | 8.80 | 9.50 |
| Total Assets | 171.50 | 152.10 | 172.23 |
| Share Capital | 10.30 | 7.40 | 7.37 |
| Total Borrowings | 43.50 | 15.10 | 22.39 |
| Operating Activities (Net Cash) | 26.50 | 18.70 | 18.28 |
| Investing Activities (Net Cash) | -6.50 | 33.10 | 34.90 |
| Financing Activities (Net Cash) | 43.50 | 15.10 | 22.39 |
| Net Cashflow | 41.50 | 56.10 | 61.14 |
Particulars (in Rs. Crores)
Revenue from operations
EBITDA
PAT
Total Assets
Share Capital
Total Borrowings
Operating Activities (Net Cash)
Investing Activities (Net Cash)
Financing Activities (Net Cash)
Net Cashflow
About Stanley Lifestyles Ltd
Stanley Lifestyles Limited was originally formed as a partnership firm under the Partnership Act, 1932, as amended, in the name of `Stanley Seating' pursuant to a deed of partnership dated February 1, 2007. The Company was thereafter incorporated as a public limited company as `Stanley Lifestyles Limited' upon its conversion from a partnership firm in accordance with the provisions of Part IX of the Companies Act, 1956 and received a fresh certificate of incorporation dated October 11, 2007 and a certificate for commencement of business dated December 14, 2007 from the RoC.
The boom in the real estate market in India has enabled the furniture market in India to experience a high growth trajectory. In Fiscal 2021, the organised market accounted for 23% of the total furniture and home goods market, which increased to 26% by Fiscal 2023. Furthermore, by Fiscal 2027, the organised market is expected to contribute to 35% of the total market share, exhibiting an annual growth rate of 36%, which surpasses the growth rate of the traditional market.
Stanley Lifestyles Limited is a super-premium and luxury furniture brand in India and among the few home-grown super-premium and luxury consumer brands in India operating at scale in terms of manufacturing as well as retail operations. The Company retails its furniture products under the Stanley brand with wide range of home solutions offerings, such as sofas, arm chairs, kitchen cabinets, beds, mattresses and pillows, amongst others.
Peer Comparison:
- No Listed Industry Peers
Stanley Lifestyles Ltd IPO Key Points
Strengths
- Largest and the fastest growing brand in the luxury/super-premium furniture segment.
- Comprehensive home furniture provider with offerings across categories and price points.
- Pan-India presence with strategically located stores.
- Focus on design-led product innovation.
- Vertically integrated manufacturer with skilled craftmanship capabilities.
Risk
- The company does not own the brand name Stanley which is registered in the name of one of its Promoters, Sunil Suresh. While the company has entered into the Assignment Deeds with Sunil Suresh, however, the trademarks are yet to be registered in its name. Further, one of its Promoters, Sunil Suresh has entered into a co-existence agreement with Stanley Furniture Company, Inc to limit and restrict the use of the term Stanley as a trademark in a composite manner in respect of products. In the event that the intellectual property rights to be assigned to it pursuant to the Assignment Deeds are not registered in its name in a timely manner or any breach or termination of the co-existence agreement occurs, it may adversely affect its business and financial condition.
- Its business is highly dependent on the sale of sofas and recliners. Variations in demand and changes in consumer preference for its sofa and recliner products could have an adverse effect on its business, results of operations and financial condition.
- The Company does not have any listed industry peers in India or abroad and it may be difficult to benchmark and evaluate its financial performance against other operators who operates in the same industry as the company.
Strategy
- Continue to expand its retail presence within India and abroad by leveraging the Stanley brand appeal.
- Continue to increase brand awareness.
- To evaluate and increase its presence in the B2B segment as well as enter into distribution arrangements.
- Further expand its product portfolio.
- To enter and expand into additional segments.
- Largest and the fastest growing brand in the luxury/super-premium furniture segment.
- Comprehensive home furniture provider with offerings across categories and price points.
- Pan-India presence with strategically located stores.
- Focus on design-led product innovation.
- Vertically integrated manufacturer with skilled craftmanship capabilities.
How To Apply for Stanley Lifestyles Ltd IPO Online?
Step 1:
Log in to the BlinkX stock market app and click ‘IPO’ in the Xplore section.
Step 2:
From the list of open IPOs, select the IPO you want to invest.
Step 3:
Go through the IPO details like lot size, price band, about the company, etc.
Step 4:
Click ‘Apply IPO’ to apply and enter the number of lots and bidding price along with your UPI ID.
Step 5:
Confirm your bid and accept the payment mandate sent to your UPI App for completing the IPO application.