Veritaas Advertising Ltd IPO
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Veritaas Advertising Ltd IPO Details
Details
| Total Shares Offered | Offer to Public | Retail Max (Shares) | Pre Issue Promoters Holding | Exchange | Issue size |
|---|---|---|---|---|---|
| ₹ 7.44 L | TBA | ₹ 2.48 L | ₹ 18.45 L | NSE | ₹ 8.48 Cr |
| IPO Open Date | Close Date | Lot Size | Min Investment | Issue Type | Listing Date |
| 13 May, 24 | 15 May, 24 | 1200 | ₹ 1,30,800 | Book Building - SME | 21 May, 24 |
Veritaas Advertising Ltd IPO Dates
Details
| Sector | Type |
|---|---|
| Sector | Miscellaneous |
| Sub Sector | NA |
| Issue Type | Book Building - SME |
Subscription Status
*Values are in Lakhs
| Investor Type | Subscription Times | Shares Offered* | Shares Bid* |
|---|---|---|---|
| QIB | 51.73x | 351600 | 18187200 |
| NII | 630.02x | 106800 | 67286400 |
| Retail | 990.03x | 248400 | 245923200 |
| Employee | 0x | 0 | 0 |
| Total | 445.43x | 744000 | 331396800 |
Subscription Status
Investor Type
QIB
NII
Retail
Employee
Total
*Values are in Lakhs
Veritaas Advertising Ltd Financial Status
Income Statement
Balance Sheet
| Particulars (in Rs. Crores) | FY23 | FY22 | FY21 |
|---|---|---|---|
| Revenue from operations | 2.80 | 0.91 | 0.21 |
| EBITDA | 3.22 | 1.15 | 0.26 |
| PAT | 1.70 | 0.43 | 0.13 |
| Total Assets | 5.45 | 4.52 | 2.55 |
| Share Capital | 2.08 | 0.09 | 0.09 |
| Total Borrowings | 2.39 | 2.52 | 1.19 |
| Operating Activities (Net Cash) | 2.12 | 0.67 | 0.18 |
| Investing Activities (Net Cash) | -1.55 | 0.00 | 0.00 |
| Financing Activities (Net Cash) | 2.39 | 2.52 | 1.19 |
| Net Cashflow | 0.27 | 0.34 | 0.36 |
Particulars (in Rs. Crores)
Revenue from operations
EBITDA
PAT
Total Assets
Share Capital
Total Borrowings
Operating Activities (Net Cash)
Investing Activities (Net Cash)
Financing Activities (Net Cash)
Net Cashflow
About Veritaas Advertising Ltd
Veritaas Advertising Limited (the Company) was incorporated on July 31, 2018 under the name and style of `Veritaas Advertising Private Limited', a private limited company under the Companies Act, 2013, pursuant to a certificate of incorporation dated August 1, 2018 issued by the Registrar of Companies, Central Registration Centre. Subsequently, the Company was converted into a public limited company pursuant to a resolution passed by its Shareholders in an Extraordinary General Meeting held on December 23, 2023 and consequently the name of the Company was changed to `Veritaas Advertising Limited' and a fresh certificate of incorporation dated February 1, 2024 was issued by the Registrar of Companies, West Bengal at Kolkata.
Advertising refers to a marketing strategy that is designed to promote a product, service, or cause. It comprises various forms of advertising, such as television, print, radio, internet or online, mobile, and outdoor. It acts as an introduction to a product and can be considered an effective way to increase brand awareness among individuals. It is inexpensive, convenient, eliminates middlemen, and assists in easy tracking of consumer behavior. It benefits in attracting a wide consumer base, increasing sales volume and rate of investment (ROI) of a business, and expanding business reach. The Indian advertising market size reached INR 743.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 1,412.5 Billion by 2028, exhibiting a growth rate (CAGR) of 11.2% during 2023-2028. The growing adoption of advertising to enhance brand awareness, increasing number of media and entertainment models, and rising demand for digital advertising solutions represent some of the key factors driving the market.
Veritaas Advertising Limited is an integrated advertising agency having its own media, offering 360-degree services across multiple platforms. The Company owns advertisement spaces in West Bengal, Guwahati and Shillong. It also operates in Delhi, Mumbai and Pune. It operates/advertises in police booths and outdoor hoardings, which reduces its dependence on third parties and enables us in offering integrated services.
Peer Comparison:
- Crayons Advertising Ltd
- Maagh Advertising & Marketing Services Ltd
Veritaas Advertising Ltd IPO Key Points
Strengths
- Fully integrated service portfolio offering result-oriented solutions.
- Geographical presence.
- Diverse customer base spread across various industries.
- Well experienced management team with proven project management and implementation skills.
- Infrastructure to support innovative and quality solutions.
Risk
- Advertising business is dependent on availability of space or sites for publishing of ads. Any significant increase in the prices of such ad space or sites or nonavailability of such ad space or sites may adversely affect its business and results of operations.
- The company significantly relies on police booth display for advertisement, and any interruption or nonavailability of such ad space or sites may adversely affect its business and results of operations.
- The company relies on its workshop for fabrication and printing of advertisement material, and any interruption or delay in service from its workshop could impair its ability to execute the orders of the company customers.
Strategy
- Investment in advertisement through police booth.
- Strengthen its business by venturing into unchartered territories within India.
- Expand its customer base across all its business verticals.
- Focusing on Increasing Process Services & consistency in operating practices.
- Marketing Strategy.
- Fully integrated service portfolio offering result-oriented solutions.
- Geographical presence.
- Diverse customer base spread across various industries.
- Well experienced management team with proven project management and implementation skills.
- Infrastructure to support innovative and quality solutions.
How To Apply for Veritaas Advertising Ltd IPO Online?
Step 1:
Log in to the BlinkX stock market app and click ‘IPO’ in the Xplore section.
Step 2:
From the list of open IPOs, select the IPO you want to invest.
Step 3:
Go through the IPO details like lot size, price band, about the company, etc.
Step 4:
Click ‘Apply IPO’ to apply and enter the number of lots and bidding price along with your UPI ID.
Step 5:
Confirm your bid and accept the payment mandate sent to your UPI App for completing the IPO application.