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Veritaas Advertising Ltd IPO

Veritaas Advertising Limited is an integrated advertising agency having its own media, offering 360-degree services across multiple platforms. The Company owns advertisement spaces in West Bengal, Guwahati and Shillong. It also operates in Delhi, Mumbai and Pune. It operates/advertises in police booths and outdoor hoardings, which reduces its dependence on third parties and enables us in offering integrated services.

Veritaas Advertising Ltd IPO Details

Total Shares Offered

₹ 7,44,000

Offer to Public

TBA

Retail Max (Shares)

₹ 2,48,400

Pre Issue Promoters Holding

₹ 18,45,000

Exchange

NSE

Issue size

₹ 8.48 Cr

IPO Open Date

May 13, 2024

Close Date

May 15, 2024

Lot Size

1200

Min Investment

₹ 1,30,800

Issue Type

Book Building - SME

Listing Date

May 21, 2024

Veritaas Advertising Ltd IPO Dates

May 13, 2024

Opening date

May 15, 2024

Closing date

May 16, 2024

Basis of Allotment

May 17, 2024

Initiation of Refunds

May 17, 2024

Credit of Shares

May 21, 2024

Listing date

Details

Sector	Type
Sector	Miscellaneous
Sub Sector	NA
Issue Type	Book Building - SME

Subscription Status

*Values are in Lakhs

Investor Type	Subscription Times	Shares Offered*
QIB	0x	351600
NII	0x	106800
Retail	0x	248400
Employee	0x	0
Total	0x	744000

Investor Type

QIB

NII

Retail

Employee

Total

Subscription Times

351600

106800

248400

744000

Veritaas Advertising Ltd Financial Status

Income Statement

Particulars (In Rs. Crores)

Balance Sheet

Particulars (In Rs. Crores)

Particulars (in Rs. Crores)	FY23	FY22	FY21
Revenue from operations	3.22	2.80	0.91
EBITDA	4.31	3.22	1.15
PAT	1.48	1.70	0.43
Total Assets	15.08	5.44	4.52
Share Capital	2.82	2.08	0.09
Total Borrowings	7.10	2.39	2.52
Operating Activities (Net Cash)	2.57	2.12	0.67
Investing Activities (Net Cash)	0.00	-1.55	0.00
Financing Activities (Net Cash)	7.10	2.39	2.52
Net Cashflow	5.95	0.27	0.34

About Veritaas Advertising Ltd

Veritaas Advertising Limited (the Company) was incorporated on July 31, 2018 under the name and style of `Veritaas Advertising Private Limited', a private limited company under the Companies Act, 2013, pursuant to a certificate of incorporation dated August 1, 2018 issued by the Registrar of Companies, Central Registration Centre. Subsequently, the Company was converted into a public limited company pursuant to a resolution passed by its Shareholders in an Extraordinary General Meeting held on December 23, 2023 and consequently the name of the Company was changed to `Veritaas Advertising Limited' and a fresh certificate of incorporation dated February 1, 2024 was issued by the Registrar of Companies, West Bengal at Kolkata.

Advertising refers to a marketing strategy that is designed to promote a product, service, or cause. It comprises various forms of advertising, such as television, print, radio, internet or online, mobile, and outdoor. It acts as an introduction to a product and can be considered an effective way to increase brand awareness among individuals. It is inexpensive, convenient, eliminates middlemen, and assists in easy tracking of consumer behavior. It benefits in attracting a wide consumer base, increasing sales volume and rate of investment (ROI) of a business, and expanding business reach. The Indian advertising market size reached INR 743.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 1,412.5 Billion by 2028, exhibiting a growth rate (CAGR) of 11.2% during 2023-2028. The growing adoption of advertising to enhance brand awareness, increasing number of media and entertainment models, and rising demand for digital advertising solutions represent some of the key factors driving the market.

Peer Comparison:

Crayons Advertising Ltd
Maagh Advertising & Marketing Services Ltd

Veritaas Advertising Ltd Key Points

Strengths

Fully integrated service portfolio offering result-oriented solutions.

Geographical presence.

Diverse customer base spread across various industries.

Well experienced management team with proven project management and implementation skills.

Infrastructure to support innovative and quality solutions.

Risk

Advertising business is dependent on availability of space or sites for publishing of ads. Any significant increase in the prices of such ad space or sites or nonavailability of such ad space or sites may adversely affect its business and results of operations.

The company significantly relies on police booth display for advertisement, and any interruption or nonavailability of such ad space or sites may adversely affect its business and results of operations.

The company relies on its workshop for fabrication and printing of advertisement material, and any interruption or delay in service from its workshop could impair its ability to execute the orders of the company customers.

Strategy

Investment in advertisement through police booth.

Strengthen its business by venturing into unchartered territories within India.

Expand its customer base across all its business verticals.

Focusing on Increasing Process Services & consistency in operating practices.

Marketing Strategy.

How To Apply for Veritaas Advertising Ltd IPO Online?

Step 1:

Step 2:

From the list of open IPOs, select the IPO you want to invest.

Step 3:

Go through the IPO details like lot size, price band, about the company, etc.

Step 4:

Click ‘Apply IPO’ to apply and enter the number of lots and bidding price along with your UPI ID.

Step 5:

Confirm your bid and accept the payment mandate sent to your UPI App for completing the IPO application.

FAQs on IPO (Initial Public Offering)

What is the issue size of the Veritaas Advertising Ltd IPO?

Veritaas Advertising Ltd's IPO offers shares for up to 8.48 It begins on May 13, 2024 and ends on May 15, 2024.

What is the price of the Veritaas Advertising Ltd IPO?

The price of Veritaas Advertising Ltd IPO ranges between ₹109 to ₹114 per share.

What are the open and close dates for the Veritaas Advertising Ltd IPO?

The Veritaas Advertising Ltd IPO opens on May 13, 2024 and closes on May 15, 2024.

When will the Veritaas Advertising Ltd IPO be allotted?

The allotment for the Veritaas Advertising Ltd IPO will be finalised on May 16, 2024. The shares will be listed on BSE and NSE on May 21, 2024.

What is the minimum lot size required for Veritaas Advertising Ltd IPO?

The minimum lot size for Veritaas Advertising Ltd IPO is 1200 shares, priced between ₹109 to ₹114 per share.

What is the GMP of Veritaas Advertising Ltd IPO?

The GMP (Grey Market Premium) of Veritaas Advertising Ltd IPO fluctuates based on market demand and sentiment.

How do you check the allotment status of Veritaas Advertising Ltd IPO?

To check the allotment status of Veritaas Advertising Ltd IPO, visit the registrar's website, select the IPO, enter your PAN Card number, Application Number, or DP Client ID, and click 'search.'

Where is the Veritaas Advertising Ltd IPO getting listed?

The Veritaas Advertising Ltd IPO is getting listed on the BSE and NSE. Bidding opens on May 13, 2024, and closes on May 15, 2024. The allotment is finalised on May 16, 2024.

How do you apply for the Veritaas Advertising Ltd IPO?

To apply for the Veritaas Advertising Ltd IPO, download the BlinkX app, complete KYC, select the IPO, enter bid details, and submit. Verify UPI payment for shares allotment.