Soumya Pattanayak

A seasoned digital transformation leader with nearly 20 years of experience at the intersection of marketing and technology. His expertise spans MarTech, AI, SEO, Data Engineering, and Digital Marketing, where he has successfully led cross-functional initiatives that drive business growth and enhance customer engagement.

As a Tech Leader at JM Financial Services Ltd, he led a diverse portfolio of projects, including the implementation of cutting-edge Customer Data Platforms (CDP), AI-powered engagement engines, and performance marketing strategies. He has helped companies build integrated MarTech stacks that centralise data, automate marketing processes, and deliver hyper-personalized experiences at scale.

His SEO expertise has played a crucial role in driving organic growth for businesses and has successfully improved organic ranking, domain authority, and executed on-page and off-page SEO strategies that increase visibility and user engagement.

At JM Financial Services, he led a complete SEO overhaul through targeted optimization and strategic content creation. On the digital marketing front, he has led performance campaigns across paid media, email, and SMS, improving lead generation and conversion rates. 

Using platforms like Google Ads, Facebook Ads, and Google Analytics, he has implemented data-driven optimizations that lower customer acquisition costs (CAC) while maximizing ROI.

His experience spans campaign management, A/B testing, and conversion rate optimization, ensuring every dollar spent on marketing delivers measurable results.